The (really expensive) Wedding Planner
Indian Bride
So I just got this PR invite to “Boulevard – A wedding Expo for the affluent Indian” and I’m not sure if I should be impressed that they are finally (and openly) admitting that this is strictly for big money or horrified for the same reason. Sure doesn’t help that I have a little ways to go before I will be needing a wedding expo myself, but I confess it is on my list (affluent Indian or not!) But if you are (or know) an affluent Indian who wants to have a big fat crazy expensive wedding, knock yourself out :)
“Boulevard 2009 invites you for the first and the most outstanding consumer show India focusing on luxury segment of consumers and providing a platform for Indian and international brands in Asia. Boulevard 2009 will be held at World Trade Centre, Cuffe Parade, Mumbai from October 12-14, 2009. Registration closes on September 28, 2009. It is an unique platform where leading brands come together to give you a glimpse of the perfect wedding experience.”
I’m quite curious just how much the “perfect wedding experience” comes for now-a-days. Guesses anyone?
Who? Well here’s what I got off their website! “Priyanka Balar, went from pillar to post shopping her heart out for her marriage. Little did she realize that her dedication to the cause for more than a year will not bear the fruits as expected. She understood the need for a single platform where the best brands in the lifestyle world will be showcased. This would help not only the soon-be-married and their immediate families, but also open up a world of exotic brands to many who are dying to lay their hands on them. Priyanka, the ambitious soul hailing from an industrialist family, (which one I wonder) devised a unique platform that could showcase all the elite brands to a highly sophisticated audience at a minimal cost. A platform that allows brands to test waters without investing in expensive retail formats.”
For more details and registration contact: Priyanka Balar 99203 37634
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October 2nd, 2009 at 10:02 pm
This sounds like a great show, and should not be missed.
October 3rd, 2009 at 12:44 am
[...] Miss Malini » Blog Archive » The (really expensive) Wedding Planner [...]
October 15th, 2009 at 2:23 pm
hello miss malini! just want to tell u the tragic end of the wedding expo *boulevard*…. as it turns out, these chicks ran a scam and got many small exhibitors to shell out large sums of money for their stalls after promising the presence of many many reputed international names..and they were horrified to see none of the big names at the expo…and on the first day there were 15 visitors!! by the second day the exhibitors realised that they had been conned! there has been close to NO advertising and PR (not even a tenth of what was promised).. these poor exhibitors didnt have a choice but to lodge a police complaint against them.. they were then refunded 30% of the amount..i really really hope and pray that this is the last time these two girls priyanka balar and sheha ranka get away with duping small time manufacturers and shop owners by organizing such a rediculous expo… its shameful
October 15th, 2009 at 2:25 pm
Sonia that’s terrible! Man I hope they get their just deserts!
October 15th, 2009 at 2:30 pm
hello malini, i just read ur article about the wedding show at WTC…looks like my company was one of many that was conned into believing that these girls were going to put together a great show.. they cheated us and this show was worse than a school fete…. i want to do something to make sure they dont get a chance to organize something like this again.. they lied to us and duped us
October 15th, 2009 at 2:48 pm
Hi Priyanka, I’m so sorry to hear that you were conned, if you’d like to write about it I will carry it for you on my blog and across my Twitter/Facebook network.
October 15th, 2009 at 3:24 pm
yes i want to write about it
October 15th, 2009 at 3:38 pm
basically these two girls called priyanka balar and sneha ranka formed a company called walkway india. priyanka met us and promised that we will get great exposure if we participate and also told us that there will be many reputed names participating. we were fooled into paying a large amount of money. she didnt give us a receipt and also gave some fake office address. she said that she is from a very rich family and that she has hired nisha jamval and prahlad kakkar to do her PR etc etc… she said that she [personally knows and has sent invites to 6000 socialites.. so we hire a stall and arrive on the day of the expo at WTC.. what do we see?? none of the names promised!! a shoddily put together venue and NO visitors… on day 2, the organisers were no where to be found and were not answering their calls.. the exhibitors panicked and lots of shouting etc happened when some mediator from the organizers side came to sort things out… then we filed a police complaint against the company WALKWAY INDIA.. we were then promised 30% refund! i am shocked that there is no central governing agency for event organizers. any one can come up, make these promises, earn 50-60 lakhs frm unsuspecting exhibitors and vanish!!!!!!! im attaching a copy of the mails that she sent me to sell her concept to me…
sir/madam
Attached is the brochure for “Boulevard Wedding and Lifestyle Show 2009″. We look forward to hearing from you soo
watch for india,s one of its kind wedding and lifestyle exhibition showcasing international brands and inviting nationals to be a part of it
confirmed exhibitors
priya n chintan,swati oberoi,shomanath, gopal roy,Raj shroff,sonam mehta,arjun agarwal,priyanka thakur,nandita thirani,gopal roy
Ensemble and ogaan (advance talks)
Swaroskvi,Mont Blanc,Rasaki perfumes,Canali suits,Swatch group,GC ,guess
Blue foods – food partner
A Star Jewellery,Jusra international,Gitanjali
Thomas cook , Kuoni india
graviss hospitality
melange
Lush
stalls available in lifestyle category
media plan
• Press advertisements
•About 20-25 press ads in leading dailies catering to the TG, creating awareness of the exhibition over a period of 3 weeks
•Radio
•Sponsorship and contest passes with Meow FM, the more women centric radio channel with high listener base in the TG
•(here we can allow you also to give away your discount coupons)
•SMS
•Awareness and reminders to more than 5 lacs people
•Online marketing:
-Website banners in relevant sites
SEO for easy search and information
•Outdoor
-About 5 hoardings in prominent sites in and around South Mumbai for a period of 3 weeks
•Direct marketing
•The existing database of exhibitors, visitors and the visitors invited by exhibitors
•Direct communication through newspaper vendors to different localities that form a part of the TG
•Communities
•Social networking sites and blogs that discuss fashion and lifestyle
PR party at the oberoi’s 5 days prior to yhe show
thank you
reply as soon as possible
co-event patners
Walkway India Luna-piena
9320097485/6 hotel partner- oberoi alisatair Woodham/Alison
October 15th, 2009 at 3:41 pm
what do u think malini?? please help us blacklist this company
February 13th, 2010 at 8:35 pm
Great information. I’m researching laser printers for my small office.