(Still Not) Playing Fair.
On findfairness.com there is a disturbing "fairness game" to keep your avataar's skin white!
If this isn’t sign enough that things are getting out of hand here’s the sort of thing that really pisses me off. And oh look, they’ve done it again. I got this a few days ago and its been sitting in my mail box still pissing me off. “I’m writing with the objective to share information pertaining to the kick-off of 10th Fair One Miss Mumbai beauty pageant. The Miss Mumbai Fashion and Beauty pageant has been a much awaited event amongst the young and beautiful in Mumbai, for over nine years. Fair One from the house of Elder, has signed an agreement to host the pageant for the next three years beginning 2009. Fair One Miss Mumbai 2009 entries for which open today…” Wait a minute, wait a minute! “Fair One?” Is this what I think it is? They’re going to troop all over the countryside in search of Miss Mumbai, Miss Pune, Miss Kolkata and Miss Delhi pretending that winning has anything to do with brains and basically reward pretty girls for being light-skinned? Well glad they thought that through and it’s not going to effect the self esteem of young women who are even ever-so-slightly brown.
“But MissMalini!” you many argue, “they never said you have to be fair to win. Entries are open to all aspiring young females between 16 and 22 years!”
Fair enough. And if a “dusky” damsel actually does win I’ll give you my LPC, gladly.
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September 29th, 2009 at 8:06 pm
ya exactly i also dont understand this myth!i mean wat has being a light skin person has to do with winning a beauty pagent!i think v hav bips,priyanka etc etc who hav been the sexiest gals inspite of not havin light colour skin! grow up people!improve ur mentality!
September 29th, 2009 at 9:00 pm
piouuuuuuu!! That’s totally ridiculous! Here in France people get their money wasted to tan themselves when in India people waste their time to be fair…. http://www.youtube.com/watch?v=qT8CQf5o1MY >>>>>>>>>> people go to that extent to have a tan lol!!!
September 29th, 2009 at 10:58 pm
Perturbing! The other day I was at a luncheon held in the yard and this little 7 year old girl, whose seat was directly under the sun, asked to switch spots with me cause her mom would get mad at her if she got any darker (this child is Pathan mind you so she’s very light skinned anyway… which is besides the point). I was just so appalled I wanted to give an inspiring lecture but the girl sounded frightened… sad.
September 29th, 2009 at 11:17 pm
oh ho…the ‘gori gori’ syndrome is here:)..gory,huh?!..lol..its either weight or colour, as far as women are concerned..when r v going to learn to accept brains over beauty, i wonder??!!..but methinks that they also have a target audience for all this nonsense…so long as they have women who fall for this,their fame lives on!!
p.s. dunno, y i am stating this particular trivia, but did u know that fair and lovely sells the most in south india??:)
September 29th, 2009 at 11:28 pm
Deepti, Nida, Sonali and Sahli – its comforting to know I am not alone, its so sad that in a bid to make money this is what cosmetic giants are stooping to. Every ad I’ve ever seen shows the poor little dark girl being a total looser till she uses a fairness cream. Sheesh, and we buy this s***? There’s a mens version too of course, pretty soon there will be one for pets I’m sure.
September 29th, 2009 at 11:30 pm
Nida, SUCH a scary story btw… wish I could have met her mom and given her the death-glare :)
October 7th, 2009 at 8:03 pm
I don’t think that the preference for lighter skin is a typical Indian thing. Globally western looks – fair skin and western features – are regarded as beautifull. How many have dark skinned models like Naomi Campbell or Beverly Johnson have appeared on magazinecovers, let alone have obtained lucrative cosmetics contracts ? I live in the Netherlands where Dutch people and people of Indian origin like a tan but being dark brown/black isn’t considered a thing of beauty. The Indian commercials are terrible. Intelligence and succes have nothing to do with the color of your skin.
October 11th, 2009 at 12:30 pm
http://blogs.timesofindia.indiatimes.com/chandnichowktochicago/entry/fair-and-lovely-or-tanned