Dhoni tops the endorsment Power List!
Mahendra Singh Dhoni
Did you hear about this? Mahendra Singh Dhoni has apparently topped the power list of Celebtrack Wave II results. Wazzat? Well Celebtrack Wave is something Percept Talent Management, and Hansa Research launched together – billed as the world’s deepest, widest and largest research wave on celebrities. The research reveals the position of celebrities on 5 key parameters; Media presence, Popularity, Image attributes, Power of persuasion and over exposure. They together determine the Celebrity Power Score [CPS] of more than 400 celebrities across the country. These celebrities are from the arena of movies, cricket, other sports, music and television. It includes national, regional and local favorite stars. The Celebtrack model covers 25 image attributes and covers persuasion power of stars on 6 categories which would help brands to decide on the most appropriate celebrity for endorsements. (Ah, I see! How useful.) But even if you’re not looking for a celebrity to promote your product, I bet you’re curious who’s on top!
|
All India Power List |
|||
|
Rank |
Celebrity |
Difference in Rank |
|
|
Wave 1 |
Wave 2 |
||
|
2 |
1 |
M S Dhoni |
1 |
|
5 |
2 |
Shah Rukh Khan |
3 |
|
7 |
3 |
Aishwarya Rai |
4 |
|
3 |
4 |
Amitabh Bachchan |
-1 |
|
1 |
5 |
Sachin Tendulkar |
-4 |
|
10 |
6 |
Hrithik Roshan |
4 |
|
12 |
7 |
Yuvraj Singh |
5 |
|
8 |
8 |
Katrina Kaif |
- |
|
6 |
9 |
Akshay Kumar |
-3 |
|
17 |
10 |
Salman Khan |
7 |
|
Rank |
Male- Actors |
Difference in Rank |
Rank |
Female- Actors |
Difference in Rank |
|||
|
Wave 1 |
Wave 2 |
Wave 1 |
Wave 2 |
|||||
|
3 |
1 |
Shah Rukh Khan |
2 |
1 |
1 |
Aishwarya Rai |
0 |
|
|
1 |
2 |
Amitabh Bachchan |
-1 |
2 |
2 |
Katrina Kaif |
0 |
|
|
5 |
3 |
Hrithik Roshan |
1 |
3 |
3 |
Priyanka Chopra |
0 |
|
|
4 |
4 |
Akshay Kumar |
0 |
5 |
4 |
Hema Malini |
1 |
|
|
6 |
5 |
Salman Khan |
0 |
4 |
5 |
Kareena Kapoor |
-1 |
|
|
Rank |
Cricketers |
Difference in Rank |
Rank |
Other Sports |
Difference in Rank |
|||
|
Wave 1 |
Wave 2 |
Wave 1 |
Wave 2 |
|||||
|
2 |
1 |
M S Dhoni |
1 |
|
1 |
1 |
Sania Mirza |
0 |
|
1 |
2 |
Sachin Tendulkar |
-1 |
|
2 |
2 |
Viswanathan Anand |
0 |
|
3 |
3 |
Yuvraj Singh |
0 |
|
3 |
3 |
Mahesh Bhupathi |
0 |
|
4 |
4 |
Sourav Ganguly |
0 |
|
7 |
4 |
Saina Nehwal |
3 |
|
7 |
5 |
Rahul Dravid |
2 |
|
5 |
5 |
Leander Paes |
0 |
|
Rank |
Hindi TV Stars |
Difference in Rank |
|
Rank |
Hindi Movie Directors |
Difference in Rank |
||
|
Wave 1 |
Wave 2 |
|
Wave 1 |
Wave 2 |
||||
|
1 |
1 |
Smriti Irani |
0 |
|
2 |
1 |
Rakesh Roshan |
1 |
|
2 |
2 |
Shewta Tiwari |
0 |
|
3 |
2 |
Karan Johar |
1 |
|
7 |
3 |
Mona Singh |
4 |
|
New Entry |
3 |
Farah Khan |
- |
|
New Entry |
4 |
Avika Gor |
- |
|
5 |
4 |
||
Celebtrack is the outcome of comprehensive and tamper-proof data gathering method from over 12,000 respondents [Urban, All Adults, SEC ABCD and 15-50 years] across India in a period of two waves annually. It represents and covers most of India [excluding North-East & Kashmir].
P.S. I suppose this explains all those water purifier commercials Hema Malini is in!
Recent Entries
- At Sula Fest – The Fun Things Only We See!
- Is There an Age Limit to Hero-giri?
- MissMalini’s Hottie of the Day – Ryan Reynolds
- MissMalini’s Valentine’s Day Goodies, Contest #5 – Statement Jewellery by Riddhika Jesrani
- Feb 7: Happy Birthday Ashton Kutcher
- Twitter Showdown! Ayesha Takia v/s Sidharth Mallya
- Madonna’s Super Bowl Performance Upstaged by M.I.A’s “Spontaneous Gesture”
- Heard of Lana Del Rey…?
- In Vogue: Are you Sula Fest Savvy? Here are Some of Our Fashion Spotting Victims!
- It’s Givenchy Haute Couture for Madonna as She Performs Live at the Superbowl 2012
October 23rd, 2009 at 3:35 am
Wow -He has perfect teeth. Eesh – what a random thing to notice :P
July 7th, 2010 at 5:16 pm
[...] wonder if Mahendra Singh Dhoni tying the knot is going to impact his spot on the power list as the top choice for endorsements at all? I guess its not the same for guys as it for girls though, so maybe not. But I’m [...]
September 13th, 2011 at 5:16 am
I have really learned new things from your blog post. One other thing to I have found is that generally, FSBO sellers may reject anyone. Remember, they would prefer never to use your providers. But if you actually maintain a comfortable, professional relationship, offering assistance and keeping contact for about four to five weeks, you will usually be capable to win a meeting. From there, a listing follows. Thanks