Movie Posters Wreck the Wall Project :(

Aladin posters over The Wall Project

The Wall 24 hours later
Its really depressing that 24 hours after Mumbaikar’s put their hearts and souls into wall art for the wall project, some insensitive morons went ahead and plastered those very same walls with movie posters. Now on the whole I don’t really mind movie posters (they sort of make up our kitschy landscape) but really this was just gutting, so I would say if this is the only way then please sign the petition against the illegal movie wall posters.
On the Facebook Group for The Wall Project Aditya Nandwana wrote about resorting his wall, “Got the posters of our wall yesterday. warm-hot water with some sort of mild detergent dissolved in it works best. Keep in mind that the top layer of the posters is plasticized, so it will take some time for the water to seep through. Don’t rip the posters right off, it’ll pull the paint off too. Useful stuff …would be a firm, blunt spatula of some sort, blades and a few scotch-brite sponges. I think it would be effective if you scour the top layer to take off the plasticized layer, perhaps with the aforementioned scotch brite or one of those metallized pan scrubbers. that will allow the water to reach the backing much faster. It is time consuming; we needed a good two hours yesterday to get somewhat satisfactory results. the more tools (take LOTS of water – 4 bottles per wall minimum) you have, the easier the job and the better the conservation of the paint underneath.“
On Twitter, members tweeted at Aladin’s director Sujoy Ghosh and actor Riteish Deshmukh, after which they immediately apologized.


In their defense I doubt very much that they sanctioned the poster-ing and I’m guessing any movie up for release would have ended up under the scanner. Guessing its standard operating procedure for mass movie promotion right? The good thing is the producers seem genuinely apologetic and music director Vishal Dadlani has committed to help repaint the walls. Even Amitabh Bachchan’s blog got grief (I wonder if he responded?) A commentator wrote, “Many people are boycotting the film until the damage has been acknowledged and fixed. Hard to support the hard work of filmmakers when the hard work of the artists/painters has been completely disrespected in order to promote the film.’’
Nice, I like the power of the free press. Now lets get those walls cleaned up pronto!
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October 28th, 2009 at 3:18 pm
In fact 2 months back i had clicked pics of “Baabarr”, “Vada Raha” and “Three – Love Lies and Betrayal” poster pics which were stuck on the “Wall Project” paintings but did not get time to report it as i got busy with the launch of my new Juice Lounge branch at Pune, but uploading the pics NOW!
Hopefully something would be done now
http://www.facebook.com/photo.php?pid=2724350&l=0e2a281fe6&id=634532977
http://www.facebook.com/photo.php?pid=2724342&l=f2a4d2f090&id=634532977
check the pics!
October 28th, 2009 at 6:18 pm
Hehe, that is totally my comment on Big B’s blog. Thanks so much for spreading the word about the wall being defaced – the more outrage, the quicker the posters come down and hopefully don’t go back up again.
Makes me quite ill that this happened in the first place. Sooo sad to see people’s hard work treated this way. :(
October 28th, 2009 at 8:31 pm
Good news!Read some news that the BMC has filed an FIR against the film companies for illegally plastering the posters! So justice is on the way!
October 29th, 2009 at 9:45 am
Hey MS that’s great news! I hope it works… social media is really rallying this time. Melanie good on you for the Big B blog post!
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