Hey, Think you can Spare an Hour for the Earth this Saturday?

Abhishek Bachchan

Abhishek Bachchan

I’m with @juniorbachchan on this one, we have simply GOT to make time for the Earth. Well because um… if we don’t the Earth is going to shut shop and then we are all SCREWED (to put it mildly.) I’m not going to sugar coat this for you. We have seriously f***ed up our planet and while the cynics will moan that turning your lights off for an hour every year is just not going to cut it don’t be a doofus and try to understand the sentiment behind it. (Just like the 1411 Tiger campaign, see now everyone knows that number and is AWARE.)
Reminds me of my favorite Trick Baby song…

A two-way choice
A cynic or believer
Make the wrong decision
watch life slipping through your fingers

The office website is http://earthhour.in and here is the official Facebook page.
On Earth Hour millions of people around the world come together to call for action on climate change by simply turning off their lights for one hour. So at 8.30pm on March 27th 2010 please hit the lights and think about what we’ve done and how we can fix it.

Earth Hour

Earth Hour

Didjya Know?
Earth
Hour began in Sydney, Australia, where more than 2.2 million households and turned off their lights for one hour. Just a year later, Earth Hour reached 370 cities and towns in more than 35 countries across 18 time zones, and the campaign shifted from a ‘Sydney Event’ to a ‘Global Sustainability Movement’. International landmarks, including the Golden Gate Bridge, Rome’s Coliseum, the Coke billboard in Times Square and Jumeirah Hotel in Dubai, switched off for one hour to show their commitment to the cause.

Earth Hour 2009

In 2009, India joined the Earth Hour movement with Aamir Khan as their Brand Ambassador. Over 5 million Indians and 56 Indian cities showed their support by switching off, saving approximately 1000 MW of power in that one hour and making the first ever Earth Hour in India a huge success. (Yes I was one of them.)

Several key historic and landmark buildings like Qutub Minar, Red Fort, Humanyun’s Tomb and Chatrapati Shivaji Terminus.
Symbols of modern India including hotels, cinema complexes and shopping malls, Connaught Place in Delhi and Brigade Road in Bangalore offered a unique visual spectacle with just the essential lights turned on.

Earth Hour 2010

In what we hope will be the world’s largest mass participation event, Earth Hour 2010 will be the culmination of over one billion people around the globe, in more than 6000 cities, towns turning off lights for one hour on one night. Iconic buildings and landmarks across Asia-Pacific, the Middle East and The Americas will go dark.

In India, we hope to make Earth Hour 2010 even bigger and better than last year. Besides Delhi & Mumbai, this year we are taking Earth Hour to Pune, Ahmedabad,  Hyderabad, Bangaluru, Chennai and  Kolkata, apart from several other cities where people will be encouraged to participate and turn-off the lights in their homes, offices and buildings  from 8:30pm-9:30pm on Saturday, 27 March 2010. Our participation will go a long way in showing to the world that India is united on its stand against global warming and is demanding immediate action.

We want to let the world leaders know that the world is still watching, post the UN Climate Summit in Copenhagen in 2009 and that we, the citizens of the planet, demand commitment to actions that will reduce greenhouse gas emissions for the benefit of the planet.

And all you have to do is turn off your lights for an hour. Promise?

P.S. If you liked this you might also like to take a gander at this post, why wait till there’s just one drop left?



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13 Responses to “Hey, Think you can Spare an Hour for the Earth this Saturday?”

  1. AmitL Says:

    I’m 100% with this event.:)

  2. shalini Says:

    I will spare time for this !!

  3. Kaviani Says:

    Excellent cause. I’m down like Jay for this one.

    Also, since you’re solidly aware of the global situation, Malini, how about including a weekly/monthly/semi-regular ecology tip or product? The cheaper common sense ones in particular are most valuable (like buying a home filter and using a portable/refillable water tin instead of buying bottled water; eating local, etc.).

  4. tasneem Says:

    Hey Malini,
    It’s a brilliant camping to remind ppl that earth is not indestructible, if we don’t care now, there won’t be much left to care for later. Best thing to do is organise a park picnic or candle light dinner party with friends to spend the hour. But whilst such campaigns are good for awareness, we must incorporate small changes in our daily life to really make a difference.
    Some basic things we can do everyday
    • Switch off all the electronics at home (fridge is an exception) from the main when not in use.
    • Switch off your monitor every evening when you leave ur work station , even the screen saver consumes electricity
    • Use half flush in the toilet when possible.
    • Use water from the washing machine to water ur lawns
    • Don’t wash fruits, veggies and rice under running water. Wash in in a bowl and then use it to water any household plants.
    These might all sound small and insignificant but small drops eventually fill up the ocean 
    Go Green …..

  5. Malini Agarwal Says:

    Excellent you guys I am so proud of you/impressed by you :) Kaviani really good thought let me see how I can make it engaging :)
    I found this amazing video on Facebook the other day, its actually really cute!
    http://www.youtube.com/watch?v=d3u9z94K2L0

  6. Arvind Says:

    I don’t question the need for such actions – I agree they sentisize people, and maybe help a little. However, I really think our participation is largely hypocritical. We participate when it is convenient or fashionable, but abstain when the changes required will be inconvenient? Do we stop driving or taking cabs around and start using trains or buses for example? Or – to use an earlier example of “My Name is Khan” – many of us went to see it to “support” the cause, but did we do something proactive when the rickshawallahs were getting beaten?

  7. Malini Agarwal Says:

    Fair point Arvind but its a start at least? Also how realistic is it for us to get physically involved without making the problem worse in the case of “My Name is Khan” if there’s anything we’ve learnt its the power of peaceful protest and solidarity in times of crisis. Don’t underestimate the power of the human spirit :)

  8. Arvind Says:

    Malini, I am not underestimating the power of human spirit. I think it is capable of far more than we credit it for, or stretch it to. I only wish we tried to max it out.

  9. Tamesha Nino Says:

    your new Reveal!

  10. Mary Griffin Says:

    Earth Hour really helps in promoting environmental awareness among the young generation.”‘

  11. Elliot Russell Says:

    earth hour is really a great way to promote environmental awareness;;,

  12. Melatonin Side Effects  Says:

    earth hour really helps promote awareness on how to conserve energy ;*,

  13. Hye Davy Says:

    certainly like your website but you have to check the spelling on quite a few of your posts. Many of them are rife with spelling problems and I find it very troublesome to tell the truth nevertheless I’ll certainly come back again.





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