John With A Health supplement from Ultimate Nutrition
John With A Health supplement from Ultimate Nutrition

John Abraham has always considered Fitness his greatest religion and to reassert the value of fitness in his life and ours, he has chosen to become the brand ambassador of Ultimate Nutrition, a health supplement brand which is one of the world’s pioneers in nutritional supplements.

John has always talked about his passion for hitting the gym and for his upcoming flick, Force, he has worked real hard on his physique and the vast array of supplements that Ultimate Nutrition offers to complement your dietary intake helped him achieve his goal.

John Abraham with the Paradise Nutrition founders Jayesh & Vipul Mehta
John Abraham with the Paradise Nutrition founders Jayesh & Vipul Mehta

No wonder he looks scorchin’ in the previews and posters of the movie. Ultimate Nutrition which is based in the US has been introduced in India by Paradise Nutrition which is headed by its founders, Jayesh Mehta and Vipul Mehta. The company does extensive research to come up with the most innovative natural formulas for Weight Management, General nutrition, Amino Acids, Performance, Vitamins and Minerals. And like John rightly said, the brand is about making a lifestyle change and feeling good about yourself.

Ultimate Nutrition Ad
Ultimate Nutrition Ad

So you don’t have to worry about looking like those beefed up guys in the commercials ( They’re so abnormally huge it’s repulsive) or even those women with facial hair who lift mega weights coz that’s not what the aim of nutritional supplements is.And even though posters like that can actually demotivate you from trying this stuff but the truth is that if you’re working out, your body needs that extra protein as there is muscle breakdown and repair so basically it’s just the thing for you when you are ready to adopt Fitness as your new mantra!

Force Movie Poster
Force Movie Poster
John poses for the shutterbugs!
John poses for the shutterbugs!

John interacted with the media at the Trident Hotel about how he wants to transform all of the Indian youth into health conscious individuals who eat right and exercise regularly. He emphasized the importance of supplements but only when taken with the right diet (coz there’s no shortcut to looking that great).

John Abraham
John Abraham

I loved when he started questioning photographers in the front row about whether they eat naashta or not coz he’s totally for eating a King size breakfast to kick-start your day. Also, he looked smokin’ hot in a white Ultimate Nutrition shirt, grey tracks and some pretty neat sneakers.Isn’t the straight from gym look so cute on him?

John Abraham flexes his muscles!
John Abraham flexes his muscles!

He was totally excited as he spoke about Nishikant Kamat, the director of Force and how much he loved working with the guy. Also he discussed his other upcoming projects like Desi Boyz with Akshay Kumar who he thinks is the fittest guy in the industry, Race 2 and Shootout at Wadala which is a prequel to Shootout at Lokhandwala.

John addresses the media
John addresses the media

Truly appreciate that he said he doesn’t endorse smoking, drugs or alcohol brands as he wants to be the perfect role model and that young guys and girls can be cool even without doing this stuff. Even his character in Force is an anti narcotics cop!

John Abraham's magnificent physique in Force
John Abraham’s magnificent physique in Force

John’s just been voted India’s Sexiest Bachelor and  if eating healthy and the right supplementation can make u look as smashing as that, we’re game!