After those very sexually uninhibited advertisements for Armani Underwear, footballer David Beckham has shed his clothes yet again for retail clothing giant H&M.
The range of inner-wear has been designed by Beckham, himself. Says the designer in a media statement, “The push to do something of my own really came as a result of my collaboration with Armani. It proved to me that there is a real market for good-looking, well-made men’s body-wear. I can’t wait to show people the collection – although I’m not sure my mum will be too happy seeing a billboard image of me in underwear again.”
The collection releases next month, in the second week of February. Just in time for Valentine’s Day, girls!