The Vodafone Pug’s BACK!!!
Vodafone India's campaigns with the pug
Just put a dog in a commercial or anywhere ‒ and I’m sold. Y-ES, I love dogs, to bits (I’m a doting mother of one, named Bubbles, y’see! :-D). As brilliant as the ZooZoos were, naturally, nothing beats Vodafone India’s (and previously, Hutch’s) campaigns featuring the beyond adorable pug(s), for me. So y’day when I learnt that Vodafone would be launching a new campaign with the pooch, I couldn’t be more delighted. I saw one of the three TVCs from this campaign and… it melted my heart into a puddle of goo. The reason being…?
Stills from the TVC
It’s playing the Cupid this time! Conceptualised by Ogilvy & Mather, the TVC was shot in Kuala Lumpur by Nirvana Films, with the aim of communicating the telecom service provider’s superior (??) network quality (precisely, “improved sound clarity, ensures no call dropping, enables instant connection”).
It shows a little boy checking out a little girl in the playground, and you can tell that the girl likes him, too. They keep exchanging looks and smiles but fret not getting the chance to actually talk to one another and take off properly (kids, these day, I tell ya!). The pug who has been observing the kiddies’ behaviour all this while, decides to take matters into its own hands (or paws!): it craftily snatches the girl’s scarf and flings it in front of the boy’s feet. The girl right away runs to retrieve her scarf, and towards the boy, hence, getting a chance to come closer to him and natter. The way Vodafone enables instant connection, that is. Awwww-some, no? Oh, HURRY UP now on the spots for improved sound quality and no call dropping!!
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February 22nd, 2012 at 2:49 pm
i think if the kids they picked for the ad were a little older, like teens, it would look good.
the kids in the ad are too young to be “feeling” anything….at that age u r more like “yuck boys” and “yuck girls”
just saying :)
February 22nd, 2012 at 3:21 pm
Maybe you need to rephrase the “It shows a little boy crushing on a girl” bit. My first thoughts were about a monster truck crushing a few road cars :p
February 22nd, 2012 at 3:30 pm
Hahaha… Done!
February 22nd, 2012 at 3:31 pm
Good observation. You know what? In the press release from Vodafone, they actually claim that the kids are teens. I’m too blinded by the pug to think!
February 22nd, 2012 at 4:00 pm
Haha. Let’s just assume they are teens. First time seeing the ad though. Doesn’t click as nicely as the older “Wherever you go our network follows” theme.
February 22nd, 2012 at 7:07 pm
True that — I found Hutch’s “You & I” campaign the most endearing of the lot. But I’m just glad to have Cheeka back. Watch this space… I’ll post the other two TVCs as soon as they’re out :-)
March 1st, 2012 at 11:06 am
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March 12th, 2012 at 12:01 am
[...] I told you that the Vodafone pug is back? The next couple of spots from this series… Oh my God, they’re SO cute! The pug is still [...]