Black Velvet by SoFake

Mandira Bedi for SoFake and PETA

Sapna Bhavnani and Sukriti Grover the ladies behind edgy label SoFake have roped in Mandira Bedi for their spanking new campaign which is in association with PETA .

The ad is in support of the pro faux leather usage in the fashion industry and is shot by ace photographer Rafique Sayed with the hair and make-up done by Sapna of course!

Black Velvet by SoFake

 We got a small teaser of what to expect from their sophomore collection entitled ‘Black Velvet’ which interestingly enough pays homage to men and women of dark skin. How cool is that?

Like what you see? Then head to the Talent Box arena at  Lakmé Fashion Week Winter/Festive 2012 to view more. I’ll definitely be there.