Shah Rukh Khan (photo courtesy | cricketdawn.com)

Shah Rukh Khan (photo courtesy | cricketdawn.com)

Realizing that marketing is everything, Shah Rukh Khan plans to go all out to promote Rohit Shetty’s Chennai Express. The buzz is that he is planning to tie up with the next season of IPL and open the series with a performance around the film!

Not just that, since the film revolves around a train he is also in discussion to brand cups and trays offered in railways with his film title. I suppose now that Aamir Khan and Salman Khan are being super aggressive The King Khan wouldn’t want to be left behind!