Gucci 'Boston' tote for Unicef
Gucci ‘Boston’ tote for Unicef

Need an excuse to shop? I’ve got the perfect one. Gucci has just launched their 5th special edition bag in support of Unicef.  25% of the retail price goes in aid of schools in Africa and Asia.

The luxury brand has had a long standing association with Unicef. Over the past 2 years, they have raised almost 2 million USD for the organization. Isn’t that amazing? Frida Giannini, Creative Director of Gucci has also been honoured for her efforts by the US Fund for Unicef.

The handbag which is made from the softest Guccisima leather and is monogrammed with their logo also features a detachable strap and light gold hardware. Very simple yet so elegant.!I hope to see it slung on the arm of many a celeb soon.

So if you’re on the lookout for a designer bag, this should be the one you zero in on. After all, you will be making a difference.

Check out the video for the cause below: