World’s Most Expensive Brown Paper Bag!

Posted by Zina Tasreen
September 1, 2012
2
8
Brown paper lunch bag (Photo courtesy | Shutterstock)

A regular brown paper bag (Photo courtesy | Shutterstock)

Costs £185 −and it sold out in little under three weeks! The humble brown paper lunch bag causing such a stir in the fashion world… Who’d have thunk it, non? Ah, allow me to fill you in on this madness.

The medium Vasari bag in brown at the Jil Sander A/W'12 runway

The medium-sized one…

Small Vasari bag in brown at Jil Sander A/W'12 runway

The small one…

The 'Vasari' bag in black at the Jil Sander A/W'12 runway

In black…

Friends, meet the Vasari bag, “crafted” out of “100% coated paper”. Off Raf Simons’s last menswear collection for Jil Sander − the Autumn/Winter 2012 one − the bag, featuring visible stitched seams at each side with two metal eyelets at the bottom and the Jil Sander logo at the centre of the interior base panel, has become all the rage since it hit stores three weeks back.

The 'Vasari' bag in black leather at the Jil Sander A/W'12 runway

In black leather…

And oh, this long rectangular silhouetted bag comes in leather too − and they cost only $379 and $509.

Jil Sander brown 'Vasari' bag (Photo courtesy | LN-CC)

Ta-da! (Photo courtesy | LN-CC)

Jil Sander black 'Vasari' bag (Photo courtesy | L'Inde Le Palais)

The black paper lunch (?) bag (Photo courtesy | L’Inde Le Palais)

Jil Sander 'Vasari' bag in black leather (Photo courtesy | Mr Porter)

The indulgent *humble* lunch bag (Photo courtesy | Mr Porter)

Jil Sander stores (both online and brick-and-mortar) have sold out on all forms of this glorified paper bag. And word on the street is that they are asking for stock back from outside retailers like… the über cool London boutique LN-CC, which still have the small-sized ones priced at £175 after selling out on the medium-sized ones costing £185… and the Bologna-based concept store L’Inde Le Palais, which only have the black ones (see here and here).

@choupettesdiary tweeting about the Jil Sander Vasari bag

Even @choupettesdiary’s diary wants one!

The only explanation I can think of for the overwhelming popularity of the Vasari bag is that it’s the only affordable piece from the collection: people are buying it as keepsake from Raf’s last collection for Jil Sander. Now the all important Q: would you… ?!

The market acetate bag at the Jil Sander S/S'11 runway

Here’s the luxurious plastic carriier…

The Jil Sander 'Market Acetate' bag (Photo courtesy | Net-a-Porter)

The Jil Sander ‘Market Acetate’ bag… (Photo courtesy | Net-a-Porter)

Btw, this isn’t the first time that Jil Sander has flogged a mundane item from our everyday lives. The humble polythene shopping bag, that we toss away without thinking, too, got the fashion makeover in Jil Sander’s Spring/Summer 2011 collection! Yep, believe it or not, the ‘market acetate’ bag sold like hot cakes last summer.

Raf Simons taking his bow after the Jil Sander Autumn/Winter 2011 menswear show

The genius!

In conclusion: Raf Simons has the midas touch. #rafisagenius

Leave A Comment
  • sharona

    this is just plain stupid.

  • http://www.luckies.co.uk Jason

    Super cool bag but isn’t it the same as this one from Luckies of London!

FASHION
#ThrowbackThursday: 7 Karisma Kapoor Outfits From The '90s We Absolutely Loved
You’ve got to agree with me when I say Karisma Kapoor was one of the sexiest style divas of B ...
November 20, 2014
0
5
FASHION
What Were These 8 Bollywood Celebrities Thinking At The Airport!?
Recently, our inboxes have been flooded with pictures of Bollywood celebrities at the airport. Mostl ...
November 20, 2014
1
26
FASHION
5 Things Every Girl On The Go Needs In Her Makeup Kit
Women today are constantly running around! Whether it’s for meetings, PTA lunches, events or from ...
November 20, 2014
0
66
FASHION
Imran Khan's Dinner Suit Is Still Driving Us Crazy!
I know, I know, it’s a little late in the day to be posting this, but I’m all about celebrating ...
November 20, 2014
0
32
FASHION
Here Are 8 Pairs Of Shoes A Man Needs At ALL Times
Often judged by the shoes you wear or you simply can’t seem to pick the right pair? You may be the ...
November 19, 2014
0
34
FASHION
Watched Interstellar? Here Are 5 Collections That Are Out Of This World
Recently I watched the new Anne Hathaway movie, Interstellar and I suddenly have this overwhelming u ...
November 19, 2014
0
25
FASHION
Wedding Wednesday: Here's How You Can Get Deepika Padukone's Look In Cocktail
If you ask anyone which wedding function they will definitely NOT miss, pat comes the answer – ...
November 19, 2014
0
111
FASHION
Style Alert: These Shirts Have Been Approved By The Editor Of GQ Magazine!
It’s not everyday when you can shop a collection curated by the editor of a major fashion maga ...
November 19, 2014
0
80
FASHION
D'oh! You Have To See MAC's New Simpsons Collection!
Guess what just came to India, everyone! That’s right, it’s MAC’s new collection i ...
November 19, 2014
0
60
FASHION
How Does Kim Kardashian Breathe In That Latex Dress?
Just when you thought nothing can beat Kim Kardashian‘s famous (or infamous) naked Paper Magaz ...
November 19, 2014
0
82
FASHION
Airport Spotting: Is Deepika Padukone's Style Taking The Day Off?
The reigning queen of airport style, Deepika Padukone left us feeling a bit blah about her look last ...
November 19, 2014
0
211
FASHION
Kareena Kapoor Busts Out Yet Another Maxi Skirt
They seem to be going for a very Sadhu-chic look, don’t you think? Kareena Kapoor was spotted ...
November 18, 2014
0
168
LOAD MORE