World’s Most Expensive Brown Paper Bag!

Posted by Zina Tasreen
September 1, 2012
2
8
Brown paper lunch bag (Photo courtesy | Shutterstock)

A regular brown paper bag (Photo courtesy | Shutterstock)

Costs £185 −and it sold out in little under three weeks! The humble brown paper lunch bag causing such a stir in the fashion world… Who’d have thunk it, non? Ah, allow me to fill you in on this madness.

The medium Vasari bag in brown at the Jil Sander A/W'12 runway

The medium-sized one…

Small Vasari bag in brown at Jil Sander A/W'12 runway

The small one…

The 'Vasari' bag in black at the Jil Sander A/W'12 runway

In black…

Friends, meet the Vasari bag, “crafted” out of “100% coated paper”. Off Raf Simons’s last menswear collection for Jil Sander − the Autumn/Winter 2012 one − the bag, featuring visible stitched seams at each side with two metal eyelets at the bottom and the Jil Sander logo at the centre of the interior base panel, has become all the rage since it hit stores three weeks back.

The 'Vasari' bag in black leather at the Jil Sander A/W'12 runway

In black leather…

And oh, this long rectangular silhouetted bag comes in leather too − and they cost only $379 and $509.

Jil Sander brown 'Vasari' bag (Photo courtesy | LN-CC)

Ta-da! (Photo courtesy | LN-CC)

Jil Sander black 'Vasari' bag (Photo courtesy | L'Inde Le Palais)

The black paper lunch (?) bag (Photo courtesy | L’Inde Le Palais)

Jil Sander 'Vasari' bag in black leather (Photo courtesy | Mr Porter)

The indulgent *humble* lunch bag (Photo courtesy | Mr Porter)

Jil Sander stores (both online and brick-and-mortar) have sold out on all forms of this glorified paper bag. And word on the street is that they are asking for stock back from outside retailers like… the über cool London boutique LN-CC, which still have the small-sized ones priced at £175 after selling out on the medium-sized ones costing £185… and the Bologna-based concept store L’Inde Le Palais, which only have the black ones (see here and here).

@choupettesdiary tweeting about the Jil Sander Vasari bag

Even @choupettesdiary’s diary wants one!

The only explanation I can think of for the overwhelming popularity of the Vasari bag is that it’s the only affordable piece from the collection: people are buying it as keepsake from Raf’s last collection for Jil Sander. Now the all important Q: would you… ?!

The market acetate bag at the Jil Sander S/S'11 runway

Here’s the luxurious plastic carriier…

The Jil Sander 'Market Acetate' bag (Photo courtesy | Net-a-Porter)

The Jil Sander ‘Market Acetate’ bag… (Photo courtesy | Net-a-Porter)

Btw, this isn’t the first time that Jil Sander has flogged a mundane item from our everyday lives. The humble polythene shopping bag, that we toss away without thinking, too, got the fashion makeover in Jil Sander’s Spring/Summer 2011 collection! Yep, believe it or not, the ‘market acetate’ bag sold like hot cakes last summer.

Raf Simons taking his bow after the Jil Sander Autumn/Winter 2011 menswear show

The genius!

In conclusion: Raf Simons has the midas touch. #rafisagenius

Leave A Comment
  • sharona

    this is just plain stupid.

  • http://www.luckies.co.uk Jason

    Super cool bag but isn’t it the same as this one from Luckies of London!

FASHION
5 Outfits To Make Sure That You're The Best-Dressed Guest At Every Diwali Party
Can you hear the firecrackers, yet? Diwali is in full swing, and we don’t know about you, but ...
OCTOBER 22, 2014
2
87
FASHION
4 Ways To Brighten Up Your Makeup This Diwali
Diwali is just around the corner, and we are beyond excited! It’s an excuse for every Indian girl ...
OCTOBER 22, 2014
0
42
FASHION
23 Times Deepika Padukone Totally Won At Fashion
Feast your eyes; a superstar is born. Ambling up the stairs of success to steal the show has never l ...
OCTOBER 22, 2014
0
113
FASHION
OMG! Esha Gupta Looks Amazing! (And You Won't Recognise Anushka Sharma)
Esha Gupta hasn’t disappointed us just yet. She’s always showed up in some outfit or the ...
OCTOBER 22, 2014
1
52
FASHION
46 Times Oscar de la Renta Made Us Want To Be A Princess
Fashion is about dressing according to what’s fashionable. Style is more about being yourself ...
OCTOBER 21, 2014
0
51
FASHION
Exclusive: Sonal Chauhan's Beauty Secrets For Looking Gorgeous This Diwali
“The trick is to keep your look simple and fresh,” says the gorgeous actress Sonal Chauh ...
OCTOBER 21, 2014
1
49
FASHION
Today's Top Fashion Headlines: Fashion Loses A Legend, Jeremy Scott x Adidas Originals & Deepika Padukone Is Killing Us
It’s then end of an era, the man responsible for countless princess moments in Hollywood as we ...
OCTOBER 21, 2014
0
34
FASHION
3 New Stores To Ensure Your Shopping Spree Never Ends!
Just when we thought we didn’t need one more reason to go out and shop till we drop this seaso ...
OCTOBER 21, 2014
0
37
FASHION
These 5 Serums Might Just Be Your Fountain Of Youth!
Serum – we have all heard the word, but no one is quite sure about what it actually is! These pote ...
OCTOBER 20, 2014
0
47
FASHION
Esha Gupta Shows Off Just The Right Amount Of Skin
If Esha Gupta had to get in on the white on white trend, I’d imagine she’d do it like th ...
OCTOBER 20, 2014
0
81
FASHION
Arjun Kapoor Finally Answered All Our Questions! P.S. He Was Shirtless!
Now we’ve all acknowledged Arjun Kapoor for his acting skills. He was great in 2 States with A ...
OCTOBER 20, 2014
0
114
FASHION
Deepika Padukone Repeats Her Outfits Like A Pro!
I’m not sure I want Happy New Year to release. Now before you inhale sharply at what I just sa ...
OCTOBER 20, 2014
0
354
LOAD MORE