Amitabh Bachchan with Shobhaa De and Parikrma CEO Shukla Bose

Amitabh Bachchan addresses the crowd at Jeaneration Inititiative for NGO Parikrma

Saturday evening in Mumbai saw Bollywood icon Amitabh Bachchan at the launch of Parikrma Humanity Foundation at Taj Lands End hotel. Also in attendance were social commentator Shobhaa De, the Founder & CEO of Parikrma Humanity Foundation Shukla Bose, and Shaina Ganapathy of Bangalore-based Embassy Group.

In this unique global initiative to provide scholarships to the poorest children, some of the biggest Indian movie stars will auction of their jeans to raise funds for Parikrma!

Amitabh Bachchan in a tete a tete with the Parikrama Children and Shobhaa De

In what was surely one of the most cherished moments of their lives, the children of Parikrma, speaking confidently in English, interacted with Amitabh Bachchan.

Amitabh Bachchan hands over his jeans for the 'Jeaneration' initiative

Amitabh Bachchan with Shobhaa De and Shukla Bose

Parikrma’s Jeanaration, presented by Embassy Group, will be launched this October and is expected to run for two weeks on eBay.com. The auction will feature jeans actually worn by Bollywood stars like Kareena Kapoor, Deepika Padukone, Priyanka Chopra, Saif Ali Khan, Anushka Sharma, Shahid Kapoor, Sonam Kapoor, Anil Kapoor and Kangana Ranaut. From the South, superstars like Suriya, Madhavan, Trisha, Dhanush, Rana Daggubati and Vikram have agreed to be a part of the Parikrma Jeanaration campaign as well.

Wonder who’s jeans will fetch the highest amount?!