You either know fashion or you don’t and Vogue definitely knows it best! The whopping one night only shopping fest will return for the sixth time this year on the 4th of September 2014, only at the Mumbai’s Palladium Mall.
“If you’re into some serious shopping on the day, make sure you have some comfy shoes on and a credit card ready, I’d start on the top floor and work my way down”, says Vogue India Editor, Priya Tanna. She adds, “I would end it at the Wall of Pledges, because Fashion’s Night Out is not only about looking good and shopping like crazy, it’s about making a difference and feeling good as well.”
At MissMalini we are all keyed up to find out what’s in store for us this year and this is everything we know.
1. The Tote & Tee
All the quirky ladies put your hands up because this year, designer Masaba Gupta has designed the FNO India tote in her signature style of versatile electric prints, well illustrated to make you want to keep it close at all times.
If you are a graphic media junkie, this one’s for you; the artistic duo of Thukral & Tagra have confirmed to be the geniuses behind the T-shirts defining the Indian fashion identity with a twist.
2. More Goodies
And when you already have immeasurable brands to look forward to, Fashion’s Night Out has not failed to surprise us yet again!
Amrapali, the jewellery designer’s niche designs have been pitched in, making sure everyone has their very own #VogueEmpower bracelet as well as a cool limited edition typographic t-shirt.
3. #VogueEmpower With Kalki Koechlin
To help spread awareness for women’s safety and empowerment, Vogue roped in actress Kalki Koechlin who’s all set to perform a solo act all about womanhood at the Canvas Laugh Club at 7PM on the day of the event.
4. All Mapped Out
Play Clan has created a fun illustrated map to help you navigate on the day and find out where the best deals are, where you should be and the quickest way to get there!
5. The Pop Up Store
Stocked with over 1300 products, this is one store no one should miss! With everything from Dohra, Manish Arora and Suhani Pittie to Manish Malhotra, Tarun Tahiliani and Varun Bahl – everything is going to be sold at a fraction of the original price. “I’m looking forward to some Sabyasachi goodies along with some beautiful Deepa Gurnani and ILK“, says Priya Tanna.
From Gossip to Gucci, this year is getting vogue-trendy and we are all gearing to get up-to-the-minute à la mode at FNO. We pledge that by the end of the night; as the gala lights dim and your urge to buy that one last thing kicks in, you wouldn’t be sure weather to leave or have the police arrest you for a fashion overdose. So who’s excited for this splendid night out? We’re definitely going because, at this party everyone’s on the guest list!
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Psst, as an added cherry on top, stay tuned to Twitter, MissMalini is giving you a change to WIN that super cool tote and tee – All you need to do, is answer one simple question!
With inputs from Anushka Mulchandani.