Ritu Kumar
Ritu Kumar

Now here’s a woman who recognises talent. Not only that, she isn’t afraid to give credit where it’s due. Ritu Kumar launched an initiative, Beautiful Hands make Beautiful Work, that not only features the talent that sits behind the scenes when it comes to designer wear; she recognised it, nurtured it and helped it grow into the greatness that it is today. What am I talking about? It’s the people who create the cloth and patch the pieces which, in the end, come together to form designer, Ritu Kumar’s exquisite designs. By bringing their work into the highlight, here’s her attempt to showcase the people who help to keep our tradition when it comes to textiles and crafts alive. Watch…

With people like Ms. Kumar, Rahul Mishra & Bandana Tewari amongst others, who have been striving to enable the growth of sustainable fashion in our country, the face of the industry is changing and things can only get better from here.

Find out more about Ritu Kumar’s initiative, here.

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