Now this is indeed a new phenomenon that is spreading across the world of commercials. It is no longer about a product being placed on the forefront or in the background and a superstar just talking about it, while most times looking straight into the camera. With the stakes going higher, an altogether different world is being explored with a whole music video being put together for a brand endorsement. While the trend is catching up fast, here is looking at many commercials featuring superstars that have won hearts of the audience in the recent past:
1) Ranveer Singh – Ching’s Secret
Ranveer Singh‘s newest commercial for the noodle brand ‘Ching’s Secret‘ has set an altogether new benchmark, with none other than Yash Raj Films presenting it and Shaad Ali calling the shots.
2) Ranveer Singh – Durex
Ranveer Singh started it all by appearing in a full-fledged music video for Durex condoms. In the times when Censor Board is still contemplating the use of word ‘sex‘ in films, Ranveer went all out to sing and dance about it, promoted the use of protection, and made the point come across loud and clear that keeping a condom handy is neither embarrassing nor a wrong thing to do.
3) Sunny Leone – Man Force
On the other hand, what further makes for a sensual sight is Sunny Leone in the many commercials that she has done for Man Force. She forms an instant connect with the product on display and hence, when it comes to reaching out the target audience, it is clearly the case of ‘You Get What You Expect‘. Sunny never fails to bring the heat on and this one is no exception.
4) Hrithik Roshan and Sonam Kapoor – Oppo
This is easily the best of the lot when it comes to promoting a brand through a music video by roping in stars. When Hrithik Roshan and Sonam Kapoor got together for Oppo mobile, it was a complete love story told in those three minutes with just the perfect brand placement as well. Our mainstream filmmakers could learn a thing or two from this!
5) Varun Dhawan, Sidharth Malhotra, Alia Bhatt – Coca Cola
Amongst the newer lot if there are any youngsters who are fast making their presence felt in the commercial circuits, they are Karan Johar‘s ‘Students‘. In a series of ads that they have done for Coca Cola, they have never failed to impress. Their most heart-warming act stays on to be the one where they order an extra bottle of the drink for the waiter himself.