There are two notable films that released this Friday – The Shaukeens and Rang Rasiya. Between the two, no prizes for guessing that it would be the comic affair The Shaukeens that will lead the show. The film has been promoted well, the songs have made their presence felt too, the recall value is good due to remake factor and Akshay Kumar‘s presence in a special appearance has got it further noticed. Moreover, Lisa Haydon is ensuring that her act pulls in masses to theaters. A seemingly safe affair due to controlled costs, The Shaukeens should take a decent start at the box office and find audience in single screens as well as multiplexes.
On the other hand Rang Rasiya is primarily a multiplex release and its promotion has picked up mainly in last 10-15 days. The film’s delay won’t make much of a difference though since it is anyway a period film set in a certain era. If at all, its different subject would have more acceptable today than say, three or four years ago. However, the fact still remains that the very genre and plot is extremely niche due to which all would depend on how the reviews laud this effort of Ketan Mehta and if at all there is some sort of footfalls in the opening weekend that would help bring in word of mouth.
Meanwhile, there is also the animation film Chaar Sahibzaade which released this Friday. The film has arrived all of a sudden, though interestingly this kind of a venture is a first for producer-director Harry Baweja who has been known for his ‘masala‘ flicks in the past (Dilwale, Diljale, Qayamat). The film’s timing is perfect (it arrived a day after Guru Nanak Jayanti, and the theme is centered on the four sons of Shri Guru Gobind Singhji, who was the 10th guru of the Sikhs) but lack of promotion would make it tough for Chaar Sahibzaade to make its presence felt.