As mentioned in this column last week, Mr. X wasn’t expected to make a thunderous start. While an opening in the range of 30%-40% would have been optimal, the footfalls were much less. Still, looking at the way 2015 is progressing so far, it wasn’t surprising to see audience opting to choose word of mouth as opposed to deciding to visit theatres directly. After a 4.5 crore weekend, the film continued to collect on a similar note, hence settling down with a 14 crore* weekend. Emraan Hashmi would be keeping his fingers crossed to see how the weekdays unfold for the film!
Margarita With A Straw got some good all around reviews but that was never going to be good enough from the box office perspective alone. For the film to run, audiences’ word of mouth was of paramount importance. Though this meant that the film did show an escalation in collections, a weekend to the tune of 2 crores* leaves a lot to be desired.
As for the third release of the week, Guru Dakshina, the film couldn’t even find an all-India release and proved to be an all around disaster.
* Final numbers awaited