Giles Deacon
Giles Deacon

At work, and in life, it’s so much fun meeting new people, especially when you come across those creative few who view the world bit differently. That’s what we loved about Giles Deacon. His take on fashion is about being alive, being in love, making a statement (much like our favorite Bollywood flicks!). Wallflowers beware!

The British designer just spent a week in India, to launch the Giles At KOOVS collection. We caught up with the man himself in Delhi to learn about his super chic plot to democratize fashion! So here’s the scoop… 7 reasons you’ll want to be wearing #GilesAtKOOVS this summer!

1. With Love, From Hollywood

Designer to the stars, Giles Deacon regularly dresses celebrities like Angelina Jolie, Drew Barrymore, Gwyneth Paltrow, Kate Moss, as well as his girlfriend, Game of Thrones star Gwendoline Christie. Now thanks to KOOVS, you can also dress yourself in the same brand of fashion fun as your favorite stars!

Giles Deacon
Giles Deacon

2. Pocket Friendly

Every time you see something (you must have!) on a fashion runway, you’re thinking, time to break the bank! Yup, we’ve all been there (felt that), done that. Not the case with #GilesAtKOOVS! We saw it on the runway, and every piece can very easily wind up in our wardrobes because it’s all priced between Rs 395 to Rs 2495! So whether you’re looking for tops, trousers or cocktail dresses designed by Giles himself, you’ll find it all here ladies.

Giles Deacon
Giles Deacon

3. Happy Heroines

That’s right, our leading ladies of Bollywood, like Deepika Padukone and Ileana D’Cruz are already wearing this collection.

Ileana D'Cruz in Giles Deacon
Ileana D’Cruz in Giles Deacon

4. Print Me Pretty

To take statement prints and make them wearable is no easy task, but that’s what this designer does so well. We’ve seen him create the paw-fect print, and another with pink flamingos. This time it’s ‘printed bling’, time to shine on!

Giles Deacon
Giles Deacon

5. Rock It Out

At the launch, singer Anushka Manchanda performed live, creating the perfect soundtrack for the show. She rocked out the runway, as well as this look from the collection.

Anushka Manchanda
Anushka Manchanda

6. Love From Our Fashion Lovers

Be it our dearest Bandana Tewari (@behavebandana) at Vogue India, or the super stylish man at Harper’s Bazaar India, Edward Lalrempuia (@Ihearteddy), everyone’s been showing some love for #GilesAtKOOVS.

Bandana Tiwari
Bandana Tewari

7. Giles Giles Giles

(PS: That’s his Twitter handle too! @gilesgilesgiles) Besides his wit and playfulness with clothes, with color, even his own look seems to have its trademark. That’s right, we’re talking about his frames, and we love seeing its many versions!

Giles Deacon
Giles Deacon

The collection just went live ladies, so head over to Koovs and get your favorites from #GilesAtKOOVS. Psst, you can follow them on Facebook and Twitter too!

Best (retail) therapy money can buy.