When a girl goes bowling, you expect bowling shoes, possibly a pair of well fitted jeans and maybe even a bowling bag. What you don’t expect are couture skirts, bright red lipstick and Chanel perfume in place of bowling balls and pins. Confused? Watch the video below.
Chanel celebrated 12 years of their perfume, CHANCE and with that came the launch of CHANCE EAU VIVE. Described as an energising sensation, the perfume comes with an ad film which is exactly that. Set to look like a specially created bowling alley in the sky, with perfect lanes and bottles of perfumes instead of pins and balls – it’s new, fresh and certainly something we have never seen before.
Here’s what went in to making the ad…
And here’s what Jean-Paul Goude, the maker had to say about creating it…
Stunning, isn’t it? The press note ended with a line that stuck with me
For if chance won’t come to you, then you must simply go find your chance…