It is Shah Rukh Khan‘s 51st birthday! Naturally, this day is super special for the superstar. Do you know what else is extremely special for him? – The most opulent city of United Arab Emirates – Dubai, which happens to be the celebrated actor’s second home.
And today, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) announced an exciting new collaboration with SRK. The project, comprising a series of short films, will see the actor unravel the secrets of Dubai, offering his fans a chance to see the exquisite city through the megastar’s eyes.
Already well acquainted with Dubai, Shah Rukh Khan is the perfect advocate for the city. King Khan says:
“Dubai is a second home to me… Whether I am here on vacation with my family and friends or my many business trips here for shoots, it’s a city that I truly relate to on so many levels – driven, passionate and spirited. And I can’t wait to take my fans and fellow travelers from around the world on an unexpected discovery of a city that I love. This new collaboration with Dubai Tourism is exciting and one that I am personally very passionate about. Watch this space.”
Slated to be released across various Dubai Tourism channels in December, the series of short films will kick start a year-long campaign of multiple Dubai Tourism projects in collaboration with Bollywood. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) annouced:
“We are delighted to partner with Shah Rukh Khan for this special project, which highlights Dubai’s diverse offerings that cater to every type of traveller. We look forward to exploring Shah Rukh’s strong connection with Dubai, and sharing his unique experience with a global audience. These upcoming collaborations with the Bollywood industry will reinforce the strong role India has played in our city’s evolution and further fortify our bond.”
We cannot wait to watch these videos. Can you?