​Courtesy: Facebook | Kailash Satyarthi Children's Foundation
​Courtesy: Facebook | Kailash Satyarthi Children’s Foundation

Let every child be free to be a child.

– Kailash Satyarthi

A little boy serving tea at a local street food vendor. A little girl sweeping floors. We’ve all seen it, and most likely said nothing, done nothing. How did we get here?

The latest video release by team TVF (aka The Viral Fever), in association with Kailash Satyarthi Children’s Foundation, brought this harsh reality front and center on Children’s Day. Along with an important message: He’s not chotu.

Now, just in case everyone didn’t get the memo, there’s only one job that’s acceptable for a 12-year-old child.

via GIPHY

Yup, looking super cute on the telly!

So here’s a chance to change. Here’s hope.

With this video release, Nobel Peace Laureate Kailash Satyarthi has introduced the ‘100 Million for 100 Million’ global campaign, which will formally kick off on December 11th at the Rashtrapati Bhavan. Aiming to be the biggest and boldest mobilization in history, the objective of the campaign is to activate the support of a 100 million people to stand up and act for a 100 million children, stuck in situations of exploitation and violence. The best part? You can join the movement right now! Just click here and take the pledge.

Let’s do it for the kids. They are the future, and they make a lot of sense!

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