Make up that wants you to "Be Yourself." (Eh?)

MissMalini , 25 Apr 2009
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Anusha Dandekar
Apoorva and Shilpa Agnihotri
Apoorva and Shilpa Agnihotri
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Nehtra Raghuraman

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Mrinalini Sharma
Ronit Roywith wife Neelam and host Anuj Saxena at the launch of BeYu
Ronit Roy with wife Neelam and host Anuj Saxena at the launch of BeYu
Udita Goswami was the show stopper for the fashion show
Udita Goswami was the show stopper for the fashion show

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Rucha Gujrathi

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Anousha Dandekar with her sisters

(I wonder what kind of sibling rivalry exists here and if they girls plan to piggy back on a the celebrity bloodline!)

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Actress Rukhshar with "a friend"

Elder Health Care Ltd. , a leading manufacturer and marketer of self care products run by (the TV actor) Anuj Saxena (really? A bow-tie?!) launched the German cosmetic brand called ‘BeYu’ at a fashion show at Sahara Star, Mumbai last night. A range of mineral make up, lipsticks, foundations, eye shadows, mascaras, eye liners and nail enamels which all encourage 25 to 40 year old women (and perhaps some experimental men) to “Be Yourself” hence BeYu. (Ironic isn’t it?)  The press note stressed that this is a product for “the independent, broad minded woman who is confident with a mind of her own.” (This reminds me of a line from Zoolander (I think I explained why I use this movie all the time), “Do you understand that the world does not revolve around you… and your “do whatever it takes, ruin as many people’s lives… so long as you can make a name for yourself as a journalist… no matter how many friends you lose… or people you leave dead and bloodied along the way… just so long as you can make a name for yourself as a journalist… no matter how many friends you lose… or people you leave dead and bloodied and dying along the way?”)

Anyway this time the focus was on the faces (instead of the bods) of models like Anupama Verma, Fluer Xavier, Nehtra Raghuraman, Alicia Raut, Simran Kaur Mundi and Aryan Vaid (ooh I wonder how Aryan and Anupama are getting on after their Big Boss romance that the world watched unfold and which lasted just about 0.3 seconds post them being voted off the show!) The evening’s showstopper was Udita Goswami, while Anusha Dandekar sizzled through her performance (I love love love her blazing star-belted red mini dress) Spotted: Arjan Bajwa-of “Fashion” film fame, Lalit-music composer, Pervez Damania (who’s going to back at the Sahara Star hotel Mumbai tonight to launch their new Lebanese restaurant), Ronit Roy with wife Neelam, Barkha Bisht & Indraneil, Ruksar, Deepshikha, Apoorva with wife Shilpa Agnihotri and Mrinalini Sharma.

[youtube=http://www.youtube.com/watch?v=7b9t3IKpLaE]

Take a look at the Aryan and Anupama Big Boss romance and tell me if you think it was a) real-life romance or b) reel-life romance (aka strategy to stay in the game!)

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