So I just got this PR invite to “Boulevard – A wedding Expo for the affluent Indian” and I’m not sure if I should be impressed that they are finally (and openly) admitting that this is strictly for big money or horrified for the same reason. Sure doesn’t help that I have a little ways to go before I will be needing a wedding expo myself, but I confess it is on my list (affluent Indian or not!) But if you are (or know) an affluent Indian who wants to have a big fat crazy expensive wedding, knock yourself out :)
“Boulevard 2009 invites you for the first and the most outstanding consumer show India focusing on luxury segment of consumers and providing a platform for Indian and international brands in Asia. Boulevard 2009 will be held at World Trade Centre, Cuffe Parade, Mumbai from October 12-14, 2009. Registration closes on September 28, 2009. It is an unique platform where leading brands come together to give you a glimpse of the perfect wedding experience.”
I’m quite curious just how much the “perfect wedding experience” comes for now-a-days. Guesses anyone?
Who? Well here’s what I got off their website! “Priyanka Balar, went from pillar to post shopping her heart out for her marriage. Little did she realize that her dedication to the cause for more than a year will not bear the fruits as expected. She understood the need for a single platform where the best brands in the lifestyle world will be showcased. This would help not only the soon-be-married and their immediate families, but also open up a world of exotic brands to many who are dying to lay their hands on them. Priyanka, the ambitious soul hailing from an industrialist family, (which one I wonder) devised a unique platform that could showcase all the elite brands to a highly sophisticated audience at a minimal cost. A platform that allows brands to test waters without investing in expensive retail formats.”
For more details and registration contact: Priyanka Balar 99203 37634