Indian makes it to Milan Fashion Week!

MissMalini , 18 Oct 2009
Atsu and Azara take a bow
Atsu and Azara take a bow

Designers Atsu and Azara (who I have never heard of just by the by, have you?) apparently redefined Indian Fashion at Milan Fashion Week. The PR note says, “In a proud moment for the country, two of India’s talented upcoming designers Atsu and Azara showcased their Spring Summer collections with the likes of Cavalli, Armani, Prada and Versace at the recently concluded Milan Fashion Week. ” Fancy. Honestly though, just look at their faces; humble, full of dreams and obviously thrilled to be showing at Milan Fashion Week. They seem like the kind of people you really hope do make it big someday, don’t they? Also I’m told the collection received rave reviews from the media that pitched the collection as the “Fresh Folata of couture from the Young Spirit.” You’ve got to love fashion-speak (you don’t have to understand it, but you have to love it!) So what do you think?

a model wearing Atsu’s creation
a model wearing Atsu’s creation
a model wearing Azara’s creation
a model wearing Azara’s creation
Atsu and Azara with members of Camera Nazionale della Moda Italiana (apex body of Italian fashion that organizes the Milan Fashion Week); L-R – Mr.Beppe Mondenese, Honorary President; Ms.Giulia Pirovano, Direttore Generale of the Camera Nazionale della Moda Italiana; Neeraj Chauhan; Alpana Mittal; Atsu Sekhose; Sumeet Nair, Managing Director, Prodigy Fashion; Mr.Mario Boselli, President and Chairman; Ms.Eleonora Mengotti
Atsu and Azara with members of Camera Nazionale della Moda Italiana and Sumeet Nair

The showcase was made possible through an exclusive Memorandum of Understanding signed between the prestigious Camera Nazionale della Moda Italiana, the apex fashion body of Italy that organizes the Milan Fashion Week, and Sumeet Nair through the Fashion Foundation of India.

An excited Atsu said, ‘This was a spectacular opportunity made available to us by the Fashion Foundation of India. We have been able to take our designs and present at the hub of global fashion, we couldn’t have asked for more.”

Alpana Mittal, from the designer duo Azara, added, “Showcasing at Milan is every designer’s dream come true which couldn’t have been possible for us without the Fashion Foundation of India. This event has opened several avenues for us to the international market and buyers.”

The showcase was made possible through an exclusive Memorandum of Understanding signed between the prestigious Camera Nazionale della Moda Italiana, the apex fashion body of Italy that organizes the Milan Fashion Week, and Sumeet Nair through the Fashion Foundation of India.

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