Dhoni tops the endorsment Power List!

MissMalini , 19 Oct 2009
Dhoni
Mahendra Singh Dhoni

Did you hear about this? Mahendra Singh Dhoni has apparently topped the power list of Celebtrack Wave II results. Wazzat? Well Celebtrack Wave is something Percept Talent Management, and Hansa Research launched together – billed as the world’s deepest, widest and largest research wave on celebrities. The research reveals the position of celebrities on 5 key parameters; Media presence, Popularity, Image attributes, Power of persuasion and over exposure. They together determine the Celebrity Power Score [CPS] of more than 400 celebrities across the country. These celebrities are from the arena of movies, cricket, other sports, music and television. It includes national, regional and local favorite stars. The Celebtrack model covers 25 image attributes and covers persuasion power of stars on 6 categories which would help brands to decide on the most appropriate celebrity for endorsements. (Ah, I see! How useful.) But even if you’re not looking for a celebrity to promote your product, I bet you’re curious who’s on top!

All India Power List

Rank

Celebrity

Difference in Rank

Wave 1

Wave 2

2

1

M S Dhoni

1

5

2

Shah Rukh Khan

3

7

3

Aishwarya Rai

4

3

4

Amitabh Bachchan

-1

1

5

Sachin Tendulkar

-4

10

6

Hrithik Roshan

4

12

7

Yuvraj Singh

5

8

8

Katrina Kaif

6

9

Akshay Kumar

-3

17

10

Salman Khan

7

Rank

Male- Actors

Difference in Rank

Rank

Female- Actors

Difference in Rank

Wave 1

Wave 2

Wave 1

Wave 2

3

1

Shah Rukh Khan

2

1

1

Aishwarya Rai

0

1

2

Amitabh Bachchan

-1

2

2

Katrina Kaif

0

5

3

Hrithik Roshan

1

3

3

Priyanka Chopra

0

4

4

Akshay Kumar

0

5

4

Hema Malini

1

6

5

Salman Khan

0

4

5

Kareena Kapoor

-1

Rank

Cricketers

Difference in Rank

Rank

Other Sports

Difference in Rank

Wave 1

Wave 2

Wave 1

Wave 2

2

1

M S Dhoni

1

1

1

Sania Mirza

0

1

2

Sachin Tendulkar

-1

2

2

Viswanathan Anand

0

3

3

Yuvraj Singh

0

3

3

Mahesh Bhupathi

0

4

4

Sourav Ganguly

0

7

4

Saina Nehwal

3

7

5

Rahul Dravid

2

5

5

Leander Paes

0

Rank

Hindi TV Stars

Difference in Rank

Rank

Hindi Movie Directors

Difference in Rank

Wave 1

Wave 2

Wave 1

Wave 2

1

1

Smriti Irani

0

2

1

Rakesh Roshan

1

2

2

Shewta Tiwari

0

3

2

Karan Johar

1

7

3

Mona Singh

4

New Entry

3

Farah Khan

New Entry

4

Avika Gor

5

4

Celebtrack is the outcome of comprehensive and tamper-proof data gathering method from over 12,000 respondents [Urban, All Adults, SEC ABCD and 15-50 years] across India in a period of two waves annually. It represents and covers most of India [excluding North-East & Kashmir].

P.S. I suppose this explains all those water purifier commercials Hema Malini is in!

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