See! I was so not kidding about this when I tweeted two days ago. Bollywood actress Mugdha Godse (remember her from Fashion?) launched Godrej Protekt, a range of instant hand sanitizers, hand washes and wet wipes at CST railway station Mumbai yesterday afternoon. I guess whatever pays the bills eh?
The only thing I don’t appreciate about this campaign though is that the press release goes as far as to say, “reports from different health organizations state that there is a possibility of an outbreak of “Swine Flu” again this winter. Recognizing this, ‘Godrej Protekt® Instant Hand Sanitizer’ has been devised after extensive research and integrates the revolutionary “Insta Sanitize technology” that kills 99.99% of most common illness-causing germs in 15 seconds.” Now unless you’re giving it out free sounds a bit like you’re riding on the public’s fear factor right? #fail.