It’s that time of year again when Yash Raj Studios will play host to Bollywood royalty as they sashay down the red carpet to attend the 55th Idea Filmfare Awards 2009 ceremony on February 27th in Mumbai. Looks like IDEA mobile is jumping on the Bollywood content techno-wagon (remember my vlog about Big B’s Bol Bachchan?) and announced their association with this year’s awards via a press conference featuring mega eye-candy Katrina Kaif at the J.W. Marriott yesterday.
