This looks inviting! To be honest the post show parties is where all the really fun stuff happens 🙂 Oh and by the way I got the skinny on why they call it “Grey Goose” courtesy Reshma Bombaywala & Dimi Lezinska!
The name GREY GOOSE was created by US entrepreneur Sidney Frank as a label for a German semi-sweet white wine that he distributed in the US in the early days of the Sidney Frank Importing Co. The name clearly held a strong personal attraction for him, since he retained the rights to it even after he stopped selling the wine. In 1996 when he wanted to launch a Super Premium vodka he traveled to Cognac where he discovered the connection of the region to Geese. He had no hesitation in transferring the GREY GOOSE brand to the new spirit and decided to use the distinctive goose imagery on the bottle and packaging. Aha! Mystery solved. My work here is done 🙂
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