I’m with @juniorbachchan on this one, we have simply GOT to make time for the Earth. Well because um… if we don’t the Earth is going to shut shop and then we are all SCREWED (to put it mildly.) I’m not going to sugar coat this for you. We have seriously f***ed up our planet and while the cynics will moan that turning your lights off for an hour every year is just not going to cut it don’t be a doofus and try to understand the sentiment behind it. (Just like the 1411 Tiger campaign, see now everyone knows that number and is AWARE.)
Reminds me of my favorite Trick Baby song…

A two-way choice
A cynic or believer
Make the wrong decision
watch life slipping through your fingers

The office website is http://earthhour.in and here is the official Facebook  page.
On Earth Hour millions of people around the  world come  together to call for action on climate change by simply  turning off their lights for one hour. So at 8.30pm on  March 27th 2010 please hit the lights and think about what we’ve  done and how we can fix it.

Didjya Know?
Earth Hour began in Sydney, Australia, where more than 2.2 million households and  turned off their lights for one hour. Just a  year later, Earth Hour reached 370 cities and towns in more than 35 countries across 18 time  zones, and the campaign shifted from a ‘Sydney Event’ to a ‘Global  Sustainability Movement’. International landmarks, including the Golden  Gate Bridge, Rome’s Coliseum, the Coke billboard in Times Square and  Jumeirah Hotel in Dubai, switched off for one hour to show their commitment to the cause.

Earth Hour 2009

In  2009, India joined the Earth Hour movement with Aamir Khan as their Brand  Ambassador. Over 5 million Indians and 56 Indian cities showed their  support by switching off, saving approximately 1000 MW of power in that  one hour and making the first ever Earth Hour in India a huge  success. (Yes I was one of them.)

Several key  historic and landmark buildings like Qutub Minar, Red Fort, Humanyun’s  Tomb and Chatrapati Shivaji Terminus.
Symbols of modern India  including hotels, cinema complexes and shopping malls, Connaught Place in Delhi and Brigade Road in Bangalore offered a unique  visual spectacle with just the essential lights turned on.

Earth Hour 2010

In what we hope will be the world’s largest mass participation event, Earth Hour 2010 will be the  culmination of over one billion people around the globe, in more than  6000 cities, towns turning off lights for one hour on one night. Iconic buildings and landmarks across Asia-Pacific, the  Middle East and The Americas will go dark.

In India, we hope to make Earth Hour 2010 even bigger and better than last year. Besides Delhi & Mumbai,  this year we are taking Earth Hour to Pune, Ahmedabad,  Hyderabad, Bangaluru, Chennai and  Kolkata, apart  from several other cities where people will be encouraged to participate  and turn-off the lights in their homes, offices and buildings  from  8:30pm-9:30pm on Saturday, 27 March 2010. Our participation will go a  long way in showing to the world that India is united on its stand  against global warming and is demanding immediate action.

We want to let the world leaders know that the world is still watching,  post the UN Climate Summit in Copenhagen in 2009 and that we, the  citizens of the planet, demand commitment to actions that will reduce  greenhouse gas emissions for the benefit of the planet.

And all you have to do is turn off your lights for an hour. Promise?

P.S. If you liked this you might also like to take a gander at this post, why wait till there’s just one drop left?