Prepping for Lakme Fashion Week Winter-Festive 2010!

MissMalini , 07 Sep 2010
a model life
a model life

OMG I’m SO excited, LFW is right around the corner and I’m off to Aldo to buy some new silver stilettos to celebrate! But here’s the thing, I promised you the inside scoop on fashion and beyond and here’s something I bet you never knew… one of my model buddies was telling me just how much legit prep goes into building this extravaganza and they really don’t leave anything to chance. In fact all the short-listed models get a very serious list of do’s and don’ts from the organizers and are expected to abide by them no matter what. So if you thought that all the models do is basicallt party up a storm all week, guess again! Here’s a copy of that letter.

model do's and don'ts
model do's and don'ts

Dear Lakme Fashion Week Winter/Festive 2010 Model,

I’d like to take this opportunity to welcome you to Lakme Fashion Week Winter/Festive 2010.  You are part of a group of models that will be working with LFW and its designers to show the best designs and collections of the season to media, buyers, and other important guests.  You will be a key part of the week’s events, and below we have outlined a few logistics and requirements that we strongly suggest you review.

Event:                 LFW WF 10
Venue:                Grand Hyatt, Santa Cruz, Mumbai
Event Dates:     17th – 21st September 2010
Fittings Dates: 12th – 16th September 2010

As you are the canvas that designers rely upon to showcase their creations, it is imperative that you come prepared and in your best form.  Listed are some points below for your reference that you need to keep in mind for the coming LFW.

  1. General Fitness: This continues to be an area of great importance that we strongly encourage you to take the next several weeks to spend time in the gym to tone up all over and work hard on any problem areas.  Please remember that you are hired with the expectation of bring in the best shape as you will constantly be in the spotlight and under media scrutiny as you walk the ramp.  We expect all our models to be body conscious, and to devote their time needed to be in best form.
  2. Basic grooming: Ladies and Men are both expected to undertake the necessary and applicable grooming, including but not limited to waxing, bleaching, manicure, pedicures, etc… All models are required to please be mindful of their personal hygiene.
  3. Attendance: Each model is contractually obligated to be present and on time for their scheduled fittings and shows.  No requests for postponing the fittings during the event will be entertained. Models must be punctual and respect the designers’ time and the organizers schedules.  As we work on compact and strict deadlines we can not afford to miss any deadlines, so please report promptly each morning at the specified time, making sure to have completed breakfast or anything other personal activity prior to start time.
  4. Basics: Models will carry their basic show shoes (Black, Skin, Gold & Silver), necessary undergarments when they come for fittings every day.
  5. Alcohol: Models must refrain from any alcoholic beverages during the work hours per contract.

We look forward to working with you to ensure the continued quality and success of LFW this season.  Thank you in advance for your review and adherence to the above requirements. Please do not hesitate to contact us if there are any questions that we can answer for you.

Kind Regards

Cool eh? Watch this space for more behind-the-scenes access and lots and lots of pictures from the halls of the Hyatt where all the pretty people hang during LFW… and of course catch the hottest fashion on and off the ramp on the official LFW blog.

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