Swarovski Elements and High Fashion!

Sue Castellino , 11 Dec 2010
Sanjay Sharma JJ Valaya Suneet Varma
Sanjay Sharma, JJ Valaya and Suneet Varma

It’s true what they say, “all that glitters is not gold”, if you look closely it’s probably Swarovski! With a growing interest in our Indian fashion industry, Swarovski has gone out and partnered with many of our top designers. One such designer is the Flamboyant Manish Arora. In yet another step for Team India, he has been featured in a new ad campaign for Swarovski Elements all this month online and in magazine till January 2011. His over the top creations uses only the best crystals and the best is Swarovski.

Recently Swarovski, held their fist ever Swarovki Elements Jewelry Design Awards 2010 in Delhi, that saw over 500 entries from all over India. These crystals come in all shapes, sizes and colours therefore making it easy for contestent to put up a unique piece of jewelry. The night saw Prena Dhawan win with the second runner up (my favorite designers) Shrivannaresh who came in 2nd! With Swarovski pushing the best crystal out there, the battle to tone down our lust of sparkle might never end! Also spotted at that event – Tarun Tahiliani, Suneet Varma, Faran Khan Ali, JJ Vallaya,Nonita Kalra and Sanjay Sharma.
By Sue Castellino

Model wearing Shrivannarresh, Shrivan Bhatia and Narresh Kukreja
Model wearing Shrivannarresh, Shrivan Bhatia and Narresh Kukreja
Tarun Tahilliani, Farah Khan Ali, Nonika kalra
Tarun Tahiliani, Farah Khan Ali and Nonita Kalra

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