The Cotton Council just declared its Mumbai finalist for the reality design contest – Let’s Design season – 3 with Celina Jaitly and fashion designers Masaba Gupta and Swapnil Shinde. I didn’t know there was “cotton council” or that they are all about celebrating their passion for cotton for more power to them! The theme for this season is “Naturally in Love”. Urvashi Joneja was declared the winner of the Mumbai Regional Round after the contestants were asked to bring their sketches to life in cotton. 16 finalists will stay under one roof in a ‘Reality House’ and will be judged (oh yes they will) on their skill, passion and creativity. The winner will be launched by Kimaya across all Kimaya stores in India and Dubai. The eliminations at the ‘Reality House’ will take place February 2 to 13 in Mumbai with the contest culminating in a star-studded fashion show on February 14 in Mumbai. Naturally, it’s Valentine’s Day :)
I wonder how my fashion junkie assistant Sue Castellino feels about fashion reality shows in India, Sue?