Giorgio Armani and Green Cross International have joined together to promote the ‘Acqua for life Challenge’, which went live on acquaforlifechallenge.org and on Facebook on the 1st of March. It is estimated that every day, 4,000 children die from water-borne diseases. The goal of this challenge: To offer this year a minimum of 40 million liters of drinking water to populations in need. This project will initially begin in Ghana and then the money raised will then be used, over time, to finance similar operations in other countries.
Here is how you can help join the movement. Firstly you have to buy one or both perfumes called Acqua di Giò and Acqua di Gioia. For every ONE bottle you buy, you give a HUNDRED liters of drinking water. That’s a great way to get something and give something so much more in return.