Joyjit's Eco-Chic Label "Ela" debuts at Bombay Electric

Dhruvi Shah , 16 Mar 2011
Designer Joyjit
Designer Joyjit

Ela by Joyjit
Ela by Joyjit

On a refreshing Sunday afternoon, amidst champagne and chocolate, Joyjit‘s label Ela made its debut at Priya Kishore’s store Bombay Electric. Joyjit was quite thrilled with this development, “We are delighted that Bombay Electric has given us a wonderful platform to showcase our new line. Through the launch we want to celebrate Mother Earth and her ethereal beauty. The collection is inspired by our ecological and ethical philosophy, without taking away from its high fashion element. For us, the global movement of sustainable fashion will slowly and naturally become just a way of life”. All the pieces from the collection are in pretty much the same colour; an offset of white. From asymmetrical dresses to high-waist pleated trousers, the collection is all-encompassing and absolutely organic. Take a look at some of the pieces from the line and decide for yourself.

Ela by Joyjit
Ela by Joyjit
Ela by Joyjit
Ela by Joyjit
Ela by Joyjit
Ela by Joyjit
Ela by Joyjit
Ela by Joyjit
Ela by Joyjit
Ela by Joyjit

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