Y Films Launches First Looks for 3 Films at a House Party

Dhruvi Shah , 02 Apr 2011

Nishant Dahiya, Tara D’Souza, Taaha Shah, Shraddha Kapoor, Arjun Kapoor, Saba Azad, Saqib Saleem
Nishant Dahiya, Tara D’Souza, Taaha Shah, Shraddha Kapoor, Arjun Kapoor, Saba Azad, Saqib Saleem
Ashish Patil, Head of Y-Films
Ashish Patil, Head of Y-Films
Nishant Dahiya, Tara D’Souza, Taaha Shah, Shraddha Kapoor, Arjun Kapoor, Saba Azad, Saqib Saleem
Nishant Dahiya, Tara D’Souza, Taaha Shah, Shraddha Kapoor, Arjun Kapoor, Saba Azad, Saqib Saleem

Remember we told you about Yash Raj Films’ youth division, Y Films? Y-Films, launched with a bang in a young & fun event in line with the audience its catering to. Themed like an 18 year old’s house party, the event unveiled its aggressive line up of 3 releases for 2011.

Speaking on the new studio, Vice Chairman, Yash Raj Films, Aditya Chopra stated, “The youngest country in the world. Housing the largest movie going audience in the world. Youth! Its a segment that’s not just too big – but too important – to ignore. Y-Films continues YRF’s trend of breaking new genres. With a laser-sharp focus on youth, we hope to create a brand of cinema that will capture the hearts & imaginations of this elusive bunch and rock their world. Here’s to a new revolution – that begins with 2 fingers!”

The event played out the exclusive first looks of the 3 films and a ground-breaking new stop motion music video from the first release ‘Luv ka The End’. Directed by Bumpy, Luv ka The End features Shraddha Kapoor and introduces Taaha Shah. It has a foot-thumping soundtrack by Ram Sampath and is slated for release on 6th May.

Luv Ka The End
Luv Ka The End

Film #2 which is a rom-com against the backdrop of social networking is interestingly titled ‘Mujhse Fraaandship Karoge’ – a cheesy take off on one of YRF’s own earlier releases and colloquial internet lingo used for making friend requests. Directed by Nupur Asthana, it introduces 4 new faces, Saqib Saleem, Saba Azad, Nishant Dahiya & Tara D’souza and marks the Bollywood debut of desi folk-rocker Raghu Dixit as composer.

Mujhse Fraaandship Karoge
Mujhse Fraaandship Karoge

Film #3, on the other hand, is a tech-based caper, which is the story of India’s youngest and most twisted hacker titled ‘Virus Diwan’. With a tag-line that reads ‘Enter. Infect. Escape’, it’s the launch pad for Arjun Kapoor.

Virus Diwan
Virus Diwan

Movies truly seem ready to get rocked! Wanna know more? Check www.yfilms.in

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