Sapna Bhavnani attends the Brand New Attic Store Goes Green!

Ridhima Sinha , 20 Apr 2011

Say hello to Ridhima Sinha (my newest recruit) as the MissMalini team grows you will see a whole lot more celebrity action on MissMalini.com, I hope you’re ready! xoxo

Diti, Seth Petchers, Apu & Sapna Bhavnani
Diti, Seth Petchers, Apu & Sapna Bhavnani

The Attic is the brainchild of four women – Rixi & Tinka Bhatia, Amrita & Shweta Deliwala (a sort of sisters-act!) This is the second branch of this fashion and lifestyle store in  Mumbai (they’ve been at Khar for two years). The place manages to charm with its modern artwork blended with architecture reminiscent of a bygone era. The interiors with the ancient ceilings and pale wooden chairs add to the charm of the store. What we love about the Attic is that popular known designers like Masaba and Sabbah Sharma are showcased along with new brands such as No Nasties Green Tees and Quirk Box.

The Attic Colaba
The Attic Colaba

Attic welcomes the young woman who has a distinct sense of style and is all for a green planet. That is why Diti and Apu, founders of No Nasties feel that The Attic was the perfect platform for their launch. A t-shirt that is chemical free, uses organic cotton, fair trade for farmers and supports environmental causes sounds too good to be real. But the ‘guilt free green tees’ as they call themselves at No Nasties are just that.

What you can be proud of when you pick your Bollywood inspired Nathulal (with his endless mustache) tee is that the proceeds help support the Shop for Change movement. (Seth Petchers, CEO of the Shop for Change initiative was present at the launch.) Shop for Change is essentially a movement to ensure better livelihood for farmers and artisans who work with fashion brands. Just look out for the Shop for Change Label the next time you want to be part of the fair trade system.

Rixi Bhatia amd Jayesh Sachdev, the people behind Quirkbox the other brand featured at The Attic is like a huge splash of colour with a chic touch of pop art lifestyle products. The motifs and patterns on their mugs, diaries and clothes reflect surprising streaks of eccentricity. The kitschy jacket with power shoulders and a bunch of funny faces is our hot pick!

Quirk Box colour explosion
Quirk Box colour explosion

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