The Kardashian Syndrome

Serena Vora , 25 Apr 2011
Kardashian Family Christmas Card 2010 (Photographer: Nick Saglimbeni)
Kardashian Family Christmas Card 2010 (Photographer: Nick Saglimbeni)

I’ve always been a fan of reality television shows be it The Hills, Roadies, Big Boss or American Idol, it’s my guilty pleasure. But one show I never got around to watching was Keeping Up With The Kardashians. I never understood why the Kardashian sisters’ 15 mins of fame hadn’t yet ended. How was it possible that instead of canceling their show after 5 seasons they’ve managed to create even more successful spinoffs; launch fashion boutiques and fragrance lines; are spokes-people for reputable brands and have more influence on Twitter than Oprah and Barack Obama. I finally succumbed to watching an episode of Keeping Up With The Kardashians a few weeks ago in the middle of the day (one of the many benefits when you quit your job) and haven’t missed an episode since. I was pleasantly surprised by the show and the family, they’re not dim-witted rich girls living in Hollywood; they’re marketing geniuses! In 2010 the Kardashian family made a whopping $65 million!

For those of you who are as lost as I was here’s the lowdown on the Kardashian Family:
  1. Kourtney, Kim, Khloé and Rob Kardashian are children of the late celebrity lawyer Rob Kardashian and the world’s best momanger Kris Jenner.
  2. Produced by Ryan Seacrest, there have been 5 seasons of Keeping Up With The Kardashians and 3 spinoffs, Kourtney and Khloé take Miami, Kourtney and Kim take New York and Khloé & Lamar.
  3. Besides gracing covers of fashion magazines, the most flamboyant of the clan Kim Kardashian has released a series of workout videos;  is the co-founder and chief stylist of ShoeDazzle and is producer of the reality TV show The Spin Crowd and has a few fragrances to her name.  Her endorsements include: fast-food chain Carl’s Jr., Muscle Flex VATA athletic wear, Skechers; a cupcake flavor from Famous Bakery in Los Angeles (titled Va-Va-Va-Nilla). Kim recently released a song, Jam (Turn it Up) for charity purposes, Kanye West made a special appearance in the video. To top it off, as of today she has 7.2 Million Followers on Twitter and is considered one of the most influential Twitter users.
  4. The trio of Kim, Kourtney and Khloé Kardashian own 3 fashion boutiques across LA, New York and Miami; launched an Armenian inspired jewelry line; have a fashion line available at Bebe; created  a sunless tanner called Kardashian Glamour Tan; have written a book titled Kardashian Konfidential and endorse weight-loss supplement Quick Trim.
  5. The eldest daughter Kourtney Kardashian has a son with partner Scott Disick; Kim is currently dating NBA player Kris Humphries and Khloé is married to NBA Los Angeles Lakers star Lamar Odom.

You can watch Season 3 of Keeping Up With The Kardashians on Zee Café tonight at 9:30.

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