Resort Chic at the Newest Multidesigner Store in Town: Atosa

Shamita Kadle , 29 Apr 2011
Aparna Badlani, Tisca Chopra, Azmina Rahimtoola
Aparna Badlani, Tisca Chopra, Azmina Rahimtoola

Atosa; a name that conjures up imagery of royal luxe is inspired by an exquisite Persian princess. Step into the newest multi-designer store in Bandra and you’re bound to feel like one. What with the breezy asymmetric pieces by Wendell Rodricks; slinky ombre bias cuts by James Ferreira; wooden clutch bags by Rachana Reddy, or the hammered gold bib neck pieces by Nitya Arora. With just the right amount of eclectic resort chic, just look around and you could find treasures in this space.Curated to perfection,the store is the baby of Aparna badlani and Azmina Rahimtoola. As Aparna rightly says, they house a perfect amalgamation of creativity and excellence.

James Ferriera with PFMI miss world Kanishtha Dhankar in one of his creations
James Ferriera with PFMI miss world Kanishtha Dhankar in one of his creations

Designers with cutting edge sensibilities find space in this contemporary store. These include Nachiket Barve,Wendell Rodricks, James Ferreira, Priyadarshini Rao, Savio Jon, Gauri and Nainika, Kiran Uttam Ghosh, Anuj Sharma(with his quirky button collection!), Arjun Saluja, Aneeth Arora, Shyam Narayan Prasad, Myoho. accessories by Malaga, Jamini Ahluwalia, Suhanie Pittie, Neelum Narang, Valliyan by Nitya Arora. They also have south east asian labels such as Desmond Yang, All Dressed Up, AWOL and Chai Gold showcasing for the very first time in the city.

Priyadarshini Rao
Priyadarshini Rao
Nachiket Barve
Nachiket Barve

Amongst my instore favourites were the mottled turquoise shibori maxi dresses with bead detailing by Nachiket Barve, the whirling dervish inspired voluminous cottons by Priyadarshini Rao, summery kaftans with indigenous prints and appliqué work by Myoho, bright jumpsuits by Masaba, floaty whites accentuated with neons by Savio Jon. Myriad options for the summer soirees coming up,all under one roof at Atosa!

Shaan Khanna, Nitya Arora
Shaan Khanna, Nitya Arora
Shaheen Abbas
Shaheen Abbas
Nina Gupta, Dr Rashmi Shetty, Masaba Gupta
Nina Gupta, Dr Rashmi Shetty, Masaba Gupta
Nishka Lulla
Nishka Lulla
Kim Jagtiani
Kim Jagtiani
Anjana Sharma of IMG
Anjana Sharma of IMG
Babita Malkani
Babita Malkani

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