Levi’s Signature Revamps as dENiZEN™ - a Leaner, Meaner, Global Avatar and Imran Khan for Sizzle.

Shamita Kadle , 13 May 2011
Levi’s Signature revamps as dENiZEN™
Levi’s Signature revamps as dENiZEN™

Trusty old Levi’s Signature just got younger and trendier!/ Enter dENiZEN™, a brand that is made for different shapes with the perfect fit for every kind of figure. The good news is, Bollywood’s very own hottie Imran Khan is the poster-boy for this denim brand and has been actively involved in developing this new range.
MissMalini says: Looking good IK!

Imran Khan for dENiZEN™
Imran Khan for dENiZEN™
Imran Khan for dENiZEN™
Imran Khan for dENiZEN™
Imran Khan for dENiZEN™
Imran Khan for dENiZEN™
Bollywood's Young Hottie
Bollywood’s Young Hottie

Pssst: That’s not all, inside news is that u see the swoon-worthy boy down to his colourful boxers in the promo ;) You heard it here first ladies!

Levi Strauss & Co. announced the national roll-out of its newest brand, dENiZEN™ across India. The company chose to expand the brand’s reach following a successful pilot in Karnataka. As part of the rollout, the company launched the dENiZEN™ 8, an innovative project involving eight dynamic young people with personalities that express the brand’s style and energy. From Surat to Hyderabad, these ambassadors are the face of the hundreds of youngsters at whom this brand is targeted.

dENiZEN™ 8
dENiZEN™ 8

“From Shanghai to Surat to San Francisco”. The brand is currently available in China, India, Pakistan, Singapore and South Korea.  Starting in the summer of 2011, Denizen™ will also be available in Mexico and the United States. The brand was crafted by Levi Strauss & Co. with global insights,  fit knowledge and retail practices, sporting a new distinct logo that perfectly complements the brand’s youthful identity. In addition to its stylish looks and perfect fitting jeans, dENiZEN™ promises an enhanced retail experience for the consumer.

The dENiZEN™ launch
The dENiZEN™ launch

With an enhanced space and branding at extremely affordable rates ranging from 799rs onwards this is one new brand to look out for!

Related Stories

Related Stories

More Showbiz