Celina Jaitley, the brand ambassador for Diya Diamonds remarked, “This activity is the perfect platform to create awareness about our environmental issues and a step in the right direction. I hope everybody joins us and takes a pledge on World Environment Day to give back to nature and become pro actively environment friendly.”
Mr. Niyat Parekh (Brand Head- Gitanjali Brands Ltd.) announced this worthy initiative by Diya Diamonds and planted the 1st sapling to support this eco friendly cause. He said, “Through this CSR activity we aim to highlight our environmental issues and create a platform for all to give back to the environment by planting a sapling and contributing for a greener nation. We are glad that Celina is part of this initiative and has come forward to ensure a cleaner, greener and brighter outlook for the city.”
“If you are thinking a year ahead, sow a seed. If you are thinking ten years ahead, plant a tree.” Diya Diamond’s planet friendly initiative on World Environment Day aims to create awareness and educate the society on the importance of a Green Nation. Through this activity, this year’s World Environment Day theme, Forestation, is highlighted. It hopes to enable everyone to realise not only their responsibility but also their power to become agents for change in support of sustainable and equitable development. The brand’s philosophy, ‘Born of Dreams’ fits perfectly.