Sonam Kapoor Says Diamonds Are a Girl's Best Friend!

Shamita Kadle , 11 Jun 2011
Sonam Kapoor
Sonam Kapoor
Sonam Kapoor, Brand Ambassador, IIJW
Sonam Kapoor, Brand Ambassador, IIJW

I am honoured to be a part of Asia’s first ever jewellery fashion showcasing – IIJW an event that provides a perfect platform for not only established designers and brands in the jewellery business but also encourages young budding talent. To be associated with IIJW is an honour. I am glad that GJEPC has taken this step to place India in the global arena of designer jewellery. I look forward to seeing some exemplary work at the IIJW this July.” said Sonam Kapoor the newly elected Brand Ambassador

The Gem & Jewellery Export Promotion Council (GJEPC) launched the 2nd edition of India International Jewellery Week (IIJW) in Mumbai today. Sonam Kapoor Bollywood style Diva and Fashion icon was announced as the brand ambassador of this Asia’s first Jewellery Week aimed at establishing India as the Global Design Destination in Jewellery. IIJW 2011 is scheduled from 31st July to August 4, 2011 at the Grand Hyatt Mumbai.

The lovely actress was visibly aglow post her well received Cannes trip, being her birthday week, and now with this endorsement under her Hermès belt, it seems like a great time to be Sonam Kapoor. She brushed off the speculation of being linked with Shahid Kapoor in the prelude of Pankaj Kapur‘s Mausam, saying that he’s a “very nice person and a great co-star.” She wore a beautifully constructed black gown with emphasized shoulders and a peplum accentuating her waistline.

L-R_Rajiv Jain,Chairman,GJEPC_Sonam Kapoor,Brand Ambassador,IIJW_Sanjay Kothrai,Vice Chairman,GJEPC
L-R_Rajiv Jain,Chairman,GJEPC_Sonam Kapoor,Brand Ambassador,IIJW_Sanjay Kothrai,Vice Chairman,GJEPC

The Gem & Jewellery Export Promotion Council (GJEPC) over several decades has continuously worked towards molding the scattered efforts of jewellery players in India & promoted them in the international market. In 2010, the Council introduced the India International Jewellery Week (IIJW) , a unique initiative to place India on the global map in terms of jewellery design, innovation and craftsmanship. As this global event enters into its second year, IIJW has appointed Bollywood diva and a globally acclaimed actress Sonam Kapoor as its brand ambassador for the 2nd Edition.

Mr. Rajiv Jain, Chairman, GJEPC: “IIJW positions India as one of the finest creators of high quality jewellery and is a showcase of India’s prowess in jewellery, be it design, innovation, craftsmanship or quality. We are pleased to announce Sonam Kapoor as our brand ambassador who exudes the values of glamour, luxury yet rooted in Indian culture and offers perfect brand fit.”

Sonam Kapoor
Sonam Kapoor

Key participants of the 2011 edition include names like Queenie for Gitanjali Gems, Anmol Jewellers, Amrapali Jewels Pvt. Ltd, Tanishq (Titan Industries Ltd), Rosily Paul Creations, Sawansukha Jewellers Pvt. Ltd, Laxmi Jewellery Exports Pvt Ltd Golecha’s Jewels, Surana Gems & Jewellery, Intergem Exports, Kashi Jewellers, C. Krishiah Chetty & Sons Pvt Ltd, Dwarkadas Chandumal Jewellers, Divya Ahuja, Dynamic International, HK, Dipti Amisha and budding talent to be presented by Gemmological Institute of America and IGI among others who will showcase their exquisite jewellery collections at this show.

Sounds like quite the Sparkling affair!

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