Multi brand designer fête Aarna is back this season with a treasure trove of handpicked designers and their varied skills on display! As a prelude to the actual showing, Aarna organised a “bloggers’ day out” which was so much fun. Mumbai’s favourite bloggers got to interact with talented designers, go through (and try on for size) all the clothes and accessories on display, learn the story behind the product and get all the the inside goss just for you guys, our dear readers. Ridhima, Dhruvi and me had a blast in general (Oh, when we’re together, it’s ALWAYS a riot). A few fellow bloggers we caught up with at the venue were Masoom of Style Fiesta, Kavya of Streak Hue Fall, Anushka of Bombay Bubble; all fun fashionable girls.
We met up with the girls behind Coral who have a graphic simplified aesthetic, Aneehka J who makes flowy gorgeous maxi dresses, Haasya who indulges us in oomphy body con pleated wonders, as also with the girls from Taxxi and Vitamin K with their kitschy cool style. Periwinkle had some stunning gold bib neck-pieces and minimalistic vintage earrings worth coveting. Papa Don’t Preach experiments with easy, wearable knits.
We also had an exclusive tête-à-tête with the brains behind this fashion trunk show of sorts, entrepreneurial duo Kunjan Budhiraja and Kainaz Mehta, as well as some of the showing designers. We were impressed to learn that Aarna comes along with a sense of social responsibility. Kunjan and Kainaz will be associating with the non-profit organization Aseema, a non-profit organization dedicated to improving the lives of underprivileged children through education.
Aarna will be held at Joss, Kalaghoda, and spread over two days on 24th and 25th June 2011. An exhibit of lifestyle brands with quirky designs and quality products is sure to leave you spoilt for choice. Spread over two floors, you will find an array of goods ranging from apparel, accessories, home décor and a lot more. Pick garments from the design desk of Rajat Tangri and Manjaree Jindal who have showcased at various Fashion Weeks to fresh talent like Aneehka and Kazamirr who will bring the best of the season. The accessories on display range from edgy designer bags by Limited Edition, ethnic jewelry by Agastya to one of its kind home décor accessories from Big Bag Theory. Also find at Aarna a variety of kidswear designers such as the princess collection from Pink Cow. You could browse through these fabulous finds while nibbling on cupcakes and more from Ayushi – Icing on Top!
We will keep you tuned on the fashion fête, and see you there in case you decide to drop by! With such a fun spread of goodies, how can you not? xoxo