After replacing Taylor Momsen as the face of the Material Girl ad campaign for the Spring 2011 season, rocker Kelly Osbourne is back again to model the 80’s inspired line for Fall 2011.

“The Material Girl is a spontaneous and fearless individual who invents her own fashion trends and is never afraid to make a bold, creative statement. She loves to shop and she mixes her fast fashion with designer pieces. She is influenced by her eclectic taste in music, dance, and Hollywood.*”
The line is designed by Madonna (no introduction needed there) and her older daughter Lourdes Leon (a.k.a Lola). It was shot a few months ago in New York in places like Times Square, the SOHO art district, China Town and other landmark New York spots.
*Psst! That’s according to a description of the collection on their Facebook fan page

“I’m really enjoying being the face of Material Girl,” Kelly Osbourne said in a statement to Celebrity News Service. “I love being part of a brand for girls and having the opportunity to work with Lola who has an amazing fashion instinct. Madonna has been a big influence on my style over the years!”

