After replacing Taylor Momsen as the face of the Material Girl ad campaign for the Spring 2011 season, rocker Kelly Osbourne is back again to model the 80’s inspired line for Fall 2011.

An advertisement for the Fall 2011 Material Girl collection
An advertisement for the Fall 2011 Material Girl collection

The line is designed by Madonna (no introduction needed there) and her older daughter Lourdes Leon (a.k.a Lola). It was shot a few months ago in New York in places like Times Square, the SOHO art district, China Town and other landmark New York spots.
*Psst! That’s according to a description of the collection on their Facebook fan page

New York! New York!
New York! New York!

“I’m really enjoying being the face of Material Girl,” Kelly Osbourne said in a statement to Celebrity News Service. “I love being part of a brand for girls and having the opportunity to work with Lola who has an amazing fashion instinct. Madonna has been a big influence on my style over the years!”

This Material Girl knows how to party
This Material Girl knows how to party
Union Jack in New York?
Union Jack in New York?