Wadhawan Lifestyle and Sushmita Sen Come Together For I AM She 2011

Ridhima Sinha , 01 Jul 2011
Sushmita Sen with I AM She 2010 winners Ushoshi, Pooja & Reha
Sushmita Sen with I AM She 2010 winners Ushoshi, Pooja & Reha

Sushmita Sen, Mentor: “I AM She is a world-class event that has not only met with, but set international benchmarks. It has been acknowledged internationally as one of the best conceived pageants. With a powerful partner like Wadhawan Lifestyle Retail Private Limited with us now, this pageant is all set to scale new heights and slowly but surely, get closer to being an institution for young women in India. An institution that reflects and personifies the grace, charm and elegance of an Indian woman.”

Wadhawan Lifestyle and Sushmita Sen invited the media for a press conference at Aurus in Juhu to announce I AM She 2011. Wadhawan Lifestyle has introduced Indian customers to brands like Ed Hardy, Christian Audigier and legendary high fashion Spanish designer label, Adolfo Dominguez. The Wadhawan Group has partnered with Sushmita Sen for this unique beauty pageant which is a celebration of womanhood.

Mr Gaurav Modwel of Wadhawan Lifestyle & Sushmita Sen
Mr Gaurav Modwel of Wadhawan Lifestyle & Sushmita SenWadhawan Lifestyle Retail Private Limited and

The first step in the process of selection of finalists for I AM She 2011 was when the celebrity judges,Aditi Gowitrikar, Jackky Bhagnani and Joy Datta shortlisted the twenty most deserving women out of over 1800 entries received from different cities. The next step involves grooming these women witover three weeks of controlled stay leading to the finale to select the Winners, i.e. 2011 Miss Universe India and the two runner’s up for I AM She 2011.

The Twenty Finalists Compete  for the  I Am She 2011 Crown

I Am She 2011 has 20 finalists and one of these women will represent India in the Miss Universe Pageant this year. These women have been chosen from several metropolitan as well as smaller towns and one lucky lady will have the brilliant opportunity to emulate the success of Sushmita Sen, India’s very first Miss Universe crown winner. The 20 finalists who were selected from an audition held earlier in June will compete with each other for the coveted Wadhawan Lifestyle I AM She 2011 crown. I Am She was the brainchild of  Sushmita Sen and is now in its second year. This official preliminary to the 2011 Miss Universe pageant is a reflection of Sushmita’s vision for the spirit of the Indian woman and personifies the combination of beauty and intelligence that  Sushmita looks fot in the 21st century woman who deserves to win the Miss Universe pageant.

I AM She 2010 Winners, Reha Sukheja,Ushoshi Sengupta & Pooja Hegde
I AM She 2010 Winners, Reha Sukheja,Ushoshi Sengupta & Pooja Hegde

I spoke with Gaurav Modwel, the CEO of Wadhawan Lifestyle about the company’s association with the pageant and his expectations from this year’s event. I also had great fun meeting up with the winners of I AM She 2010. I spoke to last year’s winner, Ushoshi Sengupta who could hardly believe that a whole year had gone by since she won coz it felt like yesterday. I also met Pooja Hegde and Reha Sukheja, who were 1st and 2nd runners up at the contest. They spoke to me about their experience last year and the advice they have for the girls this year. ( Mostly on the lines of Just be yourself)

(left to right) Joy Dutta, Sushmita Sen, Aditi Gowitrikar, Jackky Bhagnani
(left to right) Joy Dutta, Sushmita Sen, Aditi Gowitrikar, Jackky Bhagnani

I truly admire Sushmita as a person and I am confident that with her as a mentor the I am She winners each year will make India proud and really put in their very best to win the coveted crown. If you think about it, another Miss Universe crown would be great as we get one more gorgrous diva like Sush to love.

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