The A to Z of Bollywood – literally – will walk the ramp at the Grand Hyatt Hotel in Mumba for the next five days, as the second edition of the India International Jewelry Week kick-starts with much fanfare. From Amrita Rao to Bipasha Basu and even Zeenat Aman, Bollywood’s most luscious ladies will preen and pose to perfection in gorgeous jewels.
If you can picture, centuries of time-honoured tradition, craftsmanship and exquisite designs against a backdrop of star-studded celebrity sightings on the ramp, then you’re ready to experience the IIJW shows.
Actress Sonam Kapoor, the brand ambassador for the event inaugurates the grand show today as I type followed by a day-long showing of exquisite jewelry. The opening show by Gitanjali presents Beti, a unique presentation in association with Beti, a campaign against female foeticide. The show will see almost twenty celebs scorch the ramp with jewellery designed by Queenie Singh for Giantti, Nizam & Envi.
From amongst the milieu of Bollywood’s most glamorous, Kangana Ranaut, Bipasha Basu, Malaika Arora, Hema Malini, Zarine Khan, Kalki, Geeta Basra, Moon Moon Sen, Perizaad Zorabian and Feroze Gujral amongst others will strike a pose for the cameras and showcase the best of Indian and contemporary design in jewelry.
The event, spread across 5 days, will showcase collections from designers and design houses and the 5th day, would be a Grand Finale, showcasing the best from all the participants involved.
We’ll be there bringing you all the glitz and glam up close and personal! xoxo