Would You Eat The Tri-Colour? Fly Virgin Atlantic and You Just Might Devour It For Dessert

Ranjit Rodricks , 11 Aug 2011
Upper Class dessert on Virgin Atlantic - tri-color rasmalai with rabdi sauce
Upper Class dessert on Virgin Atlantic – tri-color rasmalai with rabdi sauce
Virgin Atlantic Airlines
Virgin Atlantic Airlines

As writers / journalists / bloggers, we are pretty used to getting numerous E-mails from various PR agencies, patiently describing and singing the praises of their client’s latest achievement /product etc.

Some are worth reporting, others are trashed and some…. well…. at least make us laugh in amusement!

Today I received an Email press release which read: VIRGIN ATLANTIC SWEETENS INDEPENDENCE DAY CELEBRATIONS BOTH ON-BOARD & ON-GROUND. So I opened it with mild interest and nearly fell off my chair in laughter as the press release had pictures of desserts being served on board – in the tri-colour of the Indian flag – to celebrate Independence Day.

Premium Economy serves three types of Swiss Rolls with chocolate sauce
Premium Economy serves three types of Swiss Rolls with chocolate sauce

The press release reads: Virgin Atlantic is celebrating the 64th Independence Day for its passengers flying out of Delhi to London Heathrow on August 15th. The celebrations will include a number of pleasant surprises both on-ground and on-board, making the day special for the passengers.

Passengers across all cabins will be offered along with the existing dessert options, special desserts inspired from Indian tricolour:

· Upper class – Rasmalai in three flavorsSaffron, Plain & Pistachio with Rabdi sauce

· Premium Economy– Swiss rolls in three flavours- Orange, Plain & Pistachio with chocolate sauce

· Economy – Tricolour Mousse in three flavors – Orange, White & Pistachio.

The in-flight crew will also be sporting ‘Happy Independence Day’ badges!

The ground staff will also welcome the passengers in traditional dresses and tricolour stoles marking the celebrations.

Michael Burke, General Manager, Virgin Atlantic, India said, “We are excited to be doing something special for our passengers and crew to commemorate the 64thIndependence Day. These special touches will add to the memorable experience of passengers flying Virgin Atlantic.”

Economy Class will serve tri-coloured mousse
Economy Class will serve tri-coloured mousse

Now we all know that Sir Richard Branson is quite into marketing gimmicks and that he’s also (supposedly) a bit eccentric. But tri-coloured desserts are a bit much, don’t you think?

Would you fancy devouring a flag on your plate? Write in and let us know!

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