The BlackBerry Diaries at Lakmé Fashion Week Winter Festive 2011

Sue Castellino , 22 Aug 2011

It’s become abundantly clear that BlackBerry is the clear choice for any fashionista out there. Although our phones may look the same (some different models) we each look different with our BB. At Lakmé Fashion Week, I saw many BBs being used to write up reviews, tweet pics and of course BBM bitchy comments about people in the room! It was these moments with our BBs that I wanted to capture… Being camera-happy as I usually am, I started randomly taking candid pics of the way people hold (clutch for dear life) their BBs. Having a Blackberry is a life saver, but I just wish I could write my entire blog post on it, upload pics and edit my video at the same time. Oh wait, didn’t they invent the Playbook? Wouldn’t that be a nifty gadget to have at Fashion Week? ;)

East Meet West Meets Technology
East Meets West Meets Technology
East Meets West Meets Technology

This girl was sitting next to me on the second row MissMalini.com assigned seat (so awesome), I was first caught by her zen-like tattoo and Indian jewellery that looked so contemporary with her dress. Then her phone buzzed and I realized that she was holding her BB getting ready to tweet about the show.

Pass Your Phone
Pass your Phone
Pass your Phone

This is a classic BB maneuver, it’s called the pass your phone I’ll add my BB pin move. We’ve all done it at some point, usually at a club or after a few drinks. This time however it was because she needed to send him pictures of the show they just watched, it’s all about business at fashion week (hehehe). Don’t you love the Lego man necklace? You did notice it I hope, hard to miss.

Trying to Ignore My BBM
Trying to Ignore my BBM
Trying to Ignore my BBM

This one is a personal favourite of mine. There is always that awkward moment when you’re in a crowd and you want to check your bbm, especially if you have a hottie on the other side of the world that you can’t get off your mind. I love how these girls although in a group are trying to ignore their phones, yet have them on their laps just in case that urge over takes their will power!

“Where You?”
Lets meet for a drink
Where you?

This one is a Fashion week BBM classic, we’ve all used it at least 2/3 times a day (maybe more). It usually goes like this.

“Where you”
“At media room”
“Let’s Meet for a Drink”
” Which Lounge?”

Angry BBm-ing

Angry BBm-ing
Angry BBm-ing

This girl looked like she was about to burst, but instead she channeled all her pent up anger through BBM. I”m guessing she was messaging a friend and letting it all out. I believe this was Day 4, usually a day where fatigue and stress take it’s toll on your patience and happiness!

Live Action
Live Action
Live Action

One of my favourite pictures, and an occurrence you see all the time in the Main Show Area (MSA). All the gorgeous media girls on their phones taking pictures to tweet right there and then, it’s really live action. Off course, these girls only tweet; we at MissMalini.com tweet, take pictures and use our flip cams for video. It’s amazing how I’ve learnt to multi-task with all my gadgets!

When Will it Start?
When will it start?
When will it start?

This picture is about that awkward moment, where you are squeezed together like sardines on your row and waiting for the show to begin. There is absolutely no place to keep your bag and gadgets, so you usually land up keeping everything on your lap. Told you fashion was not glamorous, starting to believe me now?

Upgraded my BBM
Ugraded my BBM
Ugraded my BBM

This young lady realized she wasn’t using the latest BBM version and decided that in between waiting for the show to start she would upgrade! This picture was of her waiting for her phone to re-start, which funny enough took longer than she expected. Also, don’t you love her printed pants?

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