You don’t have to be showing at Lakmé Fashion Week to be noticed (although it does help!) Buyers are always on the look out for new talent and they are constantly watching people and their fashion, so for new designers, have your friends in the industry wear your garments/products. It’s the best way to get your clothes and brand noticed. Here are two designers that caught my eye both on and off the runway.
Srishti Kumar doesn’t showcase at LFW, but she makes it a point to get passes and come see the shows. She also graciously gives MissMalini and I her fabulous statement jewellery to wear. The day I wore this neck piece I was stopped almost every hour and asked about this piece. If you love your jewellery to be big bold and striking, then you should get a Sus h& Shish neck-piece or cuff or what have you. It’ll stand out no matter what you wear and make your outfit all the more interesting. Srishti currently sells out of Satva in Khar, so head over to the store to get your creation.
Psst! doesn’t Srishti look like Adele?
Out of all the emerging designers at LFW, Ruchika Sachdeva was one that immediately grabbed your attention. You might remember her from the GenNext lot last season. Ruchika embodies her brand wearing her collection all the time and showing women how you can be androgynous, sexy and stylish. I’ve seen her wear some great shirts (all from her label) that I have to add to my ever expanding wardrobe. This urban collection was all about power dressing using typically menswear fabrics but in a way that suits a woman’s body. Ruchika makes a great jacket, so if you’re looking for something with a bit more edge, whether for work or for night, have a look at her collection. What really made the collection complete are her anatomy inspired necklaces, made with metal and plastic.